New Balance 990 Apparel
Timeless
All-American
Style
Watch Video

Heritage + Craftsmanship

The Shoe
that inspired
the collection

First released in 1982, the New Balance heritage 990 running shoe is the inspiration for our 990 Made in the USA apparel collection. Together, they are a pinnacle of quality American craftsmanship, featuring premium materials and classic good looks that stand the test of time.

The Shoe
that inspired
the collection

First released in 1982, the New Balance heritage 990 running shoe is the inspiration for our 990 Made in the USA apparel collection. Together, they are a pinnacle of quality American craftsmanship, featuring premium materials and classic good looks that stand the test of time.

75 Years
of Heritage

For over 75 years New Balance has been making shoes in the USA. The 990 apparel collection extends this commitment to quality craftsmanship to clothing. It's the embodiment of our support of American Makers and their craftsmanship. One out of every 4 pairs of shoes we sell in the USA is made or assembled here. Where the domestic value is at least 70%, we label our shoes "Made in the USA."

Own It

The premier piece in our 990 Made in the USA apparel collection, the 990 Pinnacle jacket borrows details from the original heritage shoe.

Own It

The premier piece in our 990 Made in the USA apparel collection, the 990 Pinnacle jacket borrows details from the original heritage shoe.

Own It

The premier piece in our 990 Made in the USA apparel collection, the 990 Pinnacle jacket borrows details from the original heritage shoe.

Own It

The premier piece in our 990 Made in the USA apparel collection, the 990 Pinnacle jacket borrows details from the original heritage shoe.

Own It

The modern comfort and warmth of Polartec® fleece and heritage detailing make this half zip the ideal companion for all of your great American adventures.

Own It

The modern comfort and warmth of Polartec® fleece and heritage detailing make this half zip the ideal companion for all of your great American adventures.

Own It

The modern comfort and warmth of Polartec® fleece and heritage detailing make this the ideal companion for all of your great American adventures.

Own It

The modern comfort and warmth of Polartec® fleece and heritage detailing make this the ideal companion for all of your great American adventures.

Own It

This classic pullover makes every day authentic with letterman-style detailing that’s all American.

Own It

This classic pullover makes every day authentic with letterman-style detailing that’s all American.

Own It

This classic pullover makes every day authentic with letterman-style detailing that’s all American.

Own It

This classic pullover makes every day authentic with letterman-style detailing that’s all American.

  • 1
  • 2
  • 3
  • 4

Casual. Comfortable. Always in fashion. Heritage graphics make a fashionable statement on these classic American tees.

Own It
  • 1
  • 2
  • 3
  • 4

Casual. Comfortable. Always in fashion. Heritage graphics make a fashionable statement on these classic American tees.

Own It

Celebrate American Makers

Meet two American makers who have partnered with New Balance to share why they wear their 990 apparel.

Jesse
Creative Director of Alife New York, co-owner Thumper’s Speed Shop.

I love things that work, classically, and that look good. Clean lines with a sense of history. Putting the past back out there. That's what ushered me into footwear and it's what made me gravitate towards motorcycles.

Alice
Alice is a Canadian-born designer and founder of the London-based Curioser + Curioser label.

I always wanted to be an inventor. I went to pattern making school and then moved to NYC to be a fashion assistant. Through that experience, I decided I didn’t want to work in the fashion industry and went out on my own.

#NB990