A Closer Look at the Team NB ELITE Collection
Often overlooked amid the whirlwind of conditioning workouts and training regimens that lead up to events, the gear athletes wear can provide as much of an advantage as anything else. Whether it's the fit of their shoes, a fast-drying fabric, or even just a material that wicks away a few more drops of sweat, anything that gives them an edge over the competition — no matter how slight — can have a genuine impact on the outcome of the race. This is especially true for track athletes, where first place and fourth are separated by a few meager hundredths of a second.
So what does New Balance do to help our elite athletes make excellent happen? The answer lies in the details of the Team New Balance competition kit, the revolutionary ELITE collection that exclusively outfits our athletes.
Between the eye-catching design and robust technical innovations, everything about this uniform screams "fast." In terms of technology, NB applied its world-famous expertise and the latest in cutting-edge fitness technology to ensure these kits are nothing but top of the line. Every piece of material has a specific purpose: in fact, there isn't one outstanding technical characteristic that defines this kit, but rather it's the creative combination of technical construction aspects that make the ELITE Collection so unique.
Lightning Dry: Made from hydrophobic yarn, the kit's superior moisture-wicking material effectively pulls moisture away from the skin to keep the athletes dry and comfortable.
Sport Lycra: The fabric is highly flexible and was engineered specifically for sports that require enhanced breathability and muscle support.
X-Static: The kit uses anti-microbial odor protection and regulates heat by incorporating silver fibers to neutralize bacteria.
Polygiene: Every piece of fabric is treated with a special polygiene wash that uses a silver salt to suppress microbial growth, enhance moisture management and provide advanced odor protection.
Welded Seams: The material is bonded together and designed to eliminate potential irritations while minimizing the profile and bulk of traditional stitching.
Hydrophobic rip-stop woven: This lightweight, highly water-resistant material prevents clinging and stays dry through rain, sweat or the occasional steeple water pit.
The visual design was patterned after the 890v2, evident in the shattered prism effect the kits share with the shoe's sole and detailing. In using vibrantly colored lines positioned against a black base, the design has a nuanced energetic quality to it that implies — and hopefully inspires — speed. Since each competition kit has a slightly different pattern and color, no two Team NB athletes have the exact same uniform, in effect creating a unified look and feel while celebrating the individuality of each athlete.
As the best athletes in the world gather to compete in London this summer, their margin of victory may just lie in the details of the gear they wear.