We made our first pair of running shoes in 1938 and hold the distinction as the only company that still manufactures athletic shoes in the USA. One out of every four pair of shoes we sell in the U.S. is made or assembled here. Where the domestic value is at least 70% we have labeled them "Made in the USA".
Made in the U.S.A.
Made in America
As the only athletic footwear manufacturer currently making shoes in the U.S., we know towns like Skowhegan, ME are the backbone of our company. Take a closer look at the people who live there and find out why they take as much pride in their community as they do in their craft.
Our Factories
Boston, MA

We made our first pair of running shoes in Boston in 1938. Today, at our 50,000 square foot factory on Newton Street, our associates use a state-of-the-art manufacturing process to produce the 811 walking shoe. They also produce service-industry footwear, harkening back to the company's original reason for being -- to help working people stay comfortable on their feet.

Lawrence, MA

Housed in the historic Ayer Mill building, the factory is a look back at American manufacturing from the outside and a bold look at its future on the inside. As our associates use high-tech equipment and the latest production techniques to cut, stitch and assemble running and walking shoes from raw materials and ship them out to the world.

Norridgewock, ME

New Balance came to the historic shoemaking town of Norridgewock in 1982. Built in 1945, the Depot Street building is the workplace of almost 400 associates. Each pair of shoes they produce is a proud work of craftsmanship that carries a little bit of the long history that is the town and its people.

Norway, ME

Built in 1972, our building in Norway doesn't have as long a history as some of our other buildings, but its heritage as a shoemaking factory and of Norway as a shoemaking town go deep into the foundations. The one-time Melville Shoe building was purchased by New Balance in 1997 and today their 200 associates proudly produce many of the company's walking and running shoes.

Skowhegan, ME

In 1982, New Balance acquired a large facility formerly owned and operated by Norwalk Shoe Company in Skowhegan, the home of a highly skilled workforce of experienced shoemakers. From the iconic 990 series to the 1300 and the collectible offerings of our legendary Super Team 33, today many of our most recognizable, iconic shoes come out of Skowhegan.

Making of the Custom US574
Making of the Custom US574
Get an inside view of the process by which our team in Norridgewock crafts each pair of Custom US574s, from per-order cutting of optional premium leather uppers and back tab through embroidery of up to eight characters, all the way to assembly and shipping.
Custom Favorites Made
Right Here in America
Maine Factory Associates
From cutting the material to quality assurance, every stitch is a sense of pride for the workers at our Maine facility. Get to know a few of them and find out how they make excellent happen on a daily basis.
Flimby, UK Factory Associates
Thanks to a group of over 210 hardworking employees, our UK manufacturing facility in Flimby produces more than 28,000 pairs of shoes per week. Get a glimpse of life inside the legendary New Balance factory and see how excellent is made in Flimby.
Responsible Leadership Report

Learn all the details on how New Balance is moving communities forward

Download the Responsible Leadership Report.

We purchase goods and services from over 38 U.S.-based suppliers who employ more than 5,000 U.S. workers.
Our ability to maintain and grow manufacturing within the U.S. — where costs of production are typically higher than in other parts of the world — rests in part on the innovations of our factory associates along with the skills of their dedicated workers in the art and science of shoe making.
Our U.S. factories produce footwear for all 5 branches of the armed services.
We're proud to be an official footwear and apparel provider of the United States Military. Building on our long-term relationship with the armed forces, we recently created a special in-house team devoted to determining and meeting the unique performance footwear and apparel requirements of each branch.
We are also proud to sponsor the Marine Corps Historic Half Marathon and the Army Ten Miler and the Air Force Marathon.

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