ExerciseTV And New Balance Launch NBFITS.com, All-New Online Community Where Fitness Enthusiasts Can Track Their Progress, Achieve Their Fitness Goals And Enjoy Free Workout Videos From ExerciseTV
January 22nd 2008
New Website Offers Free, Interactive Fitness Tracking Systems Allowing Users to Chart Their Fitness Progress Over Time, Interact with Other Fitness Buffs, and Access Exercise Tips and Workouts With ExerciseTVâ€™s Team of World Class Trainers.
Los Angeles, CA and Boston, MA -
Just in time for New Year's fitness resolutions, ExerciseTV, the first comprehensive on-demand network dedicated to fitness, sports training and motivational programming, and New Balance, a leading global athletic brand, announce the launch of www.NBFITS.com, the ultimate free, online fitness information tracking system.
Created jointly by ExerciseTV and New Balance, the new website was developed to motivate and inspire fitness enthusiasts. NBFITS tracks and compares a user's results, promotes teamwork and competition, and helps users achieve their individual fitness goals.
Through NBFITS.com's proprietary fitness tracking system, fitness enthusiasts can:
* chart their own fitness progress over time - for instance, comparing their distances run and charting minutes per mile;
* enjoy exclusive access to an extensive bank of free ExerciseTV workout videos featuring renowned fitness trainers offering tips and workouts tailored to building muscles, building strength, getting back in shape; increasing flexibility; mini workouts; stress relief; toned abs; and weight loss;
* participate in an enthusiastic online community, forming training partner groups through which fellow fitness buffs can benchmark against each other and offer encouragement and friendly competition.
New Balance is the exclusive performance footwear and apparel sponsor of ExerciseTV, which offers consumers unprecedented access to the world's leading fitness videos/DVD's 24 hours a day, seven days a week on video on demand. ExerciseTV viewers can use the service's DVD-like functionality to work out at their own pace in the privacy and comfort of their own homes. ExerciseTV currently offers more than 200 on-demand workouts in categories including: Pilates, yoga, cardio, quick workouts, abs, kids' fitness, sculpting and toning, dancing, walking, workouts for men, and pre- and post-natal fitness.
About ExerciseTV: ExerciseTV is a multi-platform, on-demand media company dedicated to fitness, motivational programming and sports training. The video-on-demand (VOD) television network, which launched in January 2006, is currently available in more than 23 million homes in the United States via Comcast, Time Warner Cable, Cox Communications and Bresnan Communications. ExerciseTV is the first VOD network to offer advertisers the opportunity to seamlessly integrate their messages into the networkâs programming. Online, www.exercisetv.tv is the premiere destination where hundreds of titles from the world's best fitness professionals can be downloaded for use on a personal computer or portable device. ExerciseTV was founded by Jake Steinfeld of "Body by Jake," and developed by Comcast Corporation (Nasdaq: CMCSA, CMCSK), the nation's leading provider of cable, entertainment and communications products and services. ExerciseTV is managed by Comcast, with New Balance Athletic Shoe, Inc., and Time Warner Cable acting as additional equity partners. For more information, please visit www.exercisetv.tv.
About New Balance: New Balance, headquartered in Boston, MA, is a privately-held leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, training, basketball, tennis, cleated and kids. New Balance Athletic Shoe, Inc. employs more than 2,800 people around the globe, and in 2006 reported worldwide sales of $1.55 billion. For more information please visit http://www.newbalance.com.
Contact New Balance:
Amy Vreeland, Corporate Communications, New Balance
Fax: 617-787-9355 (attn: Media Relations)