New Balance 904 Named "Best Of Adventure Gear" By National Geographic Adventure Magazine
February 9th 2009
Boston, MA -
New Balance announced today that Geographic ADVENTURE magazine named the New Balance 904 running shoe "2009 Best of Adventure Gear" in the road shoe category.
The 904 offers "plenty of comfort on training runs, but–at a mere ten ounces-is still plenty light on race day," said the editors of National Geographic ADVENTURE.
The New Balance 904 is a low-pross_File lightweight stability shoe that features fast and aggressive styling, making it an ideal choice for race day. The 904 offers an ACTEVA® LITE midsole that is durable and 24% lighter than standard foam, a Stability Web, and an NLOCK® integrated lacing system. A LIGHTNING DRY PHANTOM LINER™ keeps feet dry and reduces irritation and the New Balance SURE LACE™ keeps shoes tied. The 904 will also be offered in a trail version with a more aggressively lugged outsole.
The 904 is built on New Balance's new running shoe last that offers "best in class" fit, performance, and aesthetic appeal. The new last features a reduced toe box volume, reduced lateral forefoot girth volume, an anatomical heel fit, and additional heel lift to the foot bed for optimal transition.
As with as all in-line New Balance shoes, the 904 is available in multiple widths.
"We are extremely proud that the 904 has been chosen for this award by National Geographic ADVENTURE," says Eric Vassall, senior product manager, running at New Balance. "The New Balance running team works diligently to provide technical and innovative shoes to meet the needs of runners of all abilities. We are thrilled to be recognized for this effort."
The entire review is available in National Geographic ADVENTURE's December 2008/January 2009 issue on newsstands now, or by visiting www.adventure.nationalgeographic.com. The 904 road version will launch in March 2009 and a trail version will be available in April 2009 at participating retail stores. To find a retailer near you, please call 1.800.253.SHOE or visit www.newbalance.com.
Fax: 617-787-9355 (attn: Media Relations)