New Balance Announces Partnership with All-Star Pitcher Johan Santana
June 8th 2010
Boston, MA -
Global athletic leader New Balance announced today the signing of All-Star and award-winning pitcher, Johan Santana, to a multi-year endorsement contract. New Balance will be Santana's official on-field footwear and on and off-field athletic apparel provider and will partner with him to sponsor The Johan Santana All-Star Bowling Classic on June 21, 2010 to benefit the Johan Santana Foundation.
"It is extremely important to me to give back to my community, here in the U.S. and in Venezuela, so I am excited to have New Balance's support at my upcoming bowling event," says Santana. "The New Balance cleats are comfortable pitch after pitch, which makes a big difference on the mound."
"We are thrilled to partner with Johan, an athlete at the top of his game, who shares our passion and enthusiasm for giving back to communities in which we live and work," says Mark Cavanaugh, General Manager for Team Sports at New Balance. "We look forward to supporting him both on the diamond and off the field in his charitable endeavors."
Santana is wearing a special make-up of the New Balance 1101 baseball spike, including a version in his team colors. Dubbed a "running shoe on spikes," the 1101 features high performance running technologies to eliminate spike pressure and give an athlete unparalleled comfort and fit on the diamond.
The Johan Santana All-Star Bowling Classic will be held on June 21, 2010 from 7:00 pm - 9:00 p.m at Lucky Strike in New York City, located at 624-660 W. 42nd Street at 12th Avenue. The event offers sponsors the opportunity to bowl with their favorite local athletes and other celebrity guests, with all proceeds going directly to the Johan Santana Foundation. The Foundation raises funds to build awareness of skin cancer risk factors and symptoms as well as to support other important causes in the U.S. and Santana's native Venezuela. For more information about the event, contact: firstname.lastname@example.org.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4,000 people around the globe, and in 2009 reported worldwide sales of $1.64 billion. For more information please visit www.newbalance.com.
Fax: 617-787-9355 (attn: Media Relations)