New Balance Named Title Sponsor of New Balance Indoor Grand Prix
January 12th 2011
"Boston Indoor Games" Receives a New Title Sponsor and a New Name
Boston, MA -
Global athletic leader New Balance is pleased to announce today the signing of an official multi-year title sponsorship of the Boston Indoor Games, to be renamed the New Balance Indoor Grand Prix. A world-class event, the meet will bring together the best elite track and field athletes from across the globe for an evening of intense competition.
"New Balance is excited to become title sponsor of the New Balance Indoor Grand Prix," says Josh Rowe, running marketing manager at New Balance. "This event is one of the best indoor meets in the world and it is right in our backyard, here in Boston. Serving as the title sponsor of this event is an effective way for us to showcase our Team New Balance athletes and further support the sport of track and field both locally and globally."
New Balance has a rich history with the meet, serving as the first title sponsor of the event back in 1996 when it was named the New Balance Invitational. New Balance provided the initial support to begin the growth of the event from a small local meet to the well-known global event it is today. Since its inception, more than 100 Olympic and World Championship medalists have competed in the event, which has also played host to six World Records, nine American Records and 19 other national records. Team New Balance athletes Jenny Barringer Simpson, Maggie Vessey, and Andy Baddeley, among others will all be participating in this year's meet.
"Over the last 15 years, the Boston Indoor Games have become known for world-class achievement by the local, national and international athletes who frequent the Reggie Lewis Center" said meet director Mark Wetmore. "We are excited about the relationship with New Balance and our new Indoor Grand Prix. You can count on the 2011 event delivering the same athlete performance and excitement to Boston- area track fans."
The 16th-annual New Balance Indoor Grand Prix, the second stop in the USA Track & Field's Visa Championship Series, will take place at the Reggie Lewis Center at Roxbury Community College on Saturday, February 5 beginning at 5PM. A taped showing of the New Balance Indoor Grand Prixe will be on ESPN2 the following day, on Sunday February 6 from 2 to 4PM. Meet Information can be found on-line at www.newbalanceindoorgrandprix.com or by calling 1-877-TIX-TRAC. Tickets are available at http://ticketalternative.com.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4000 people around the globe, and in 2009 reported worldwide sales of $1.65 billion. For more information please visit http://www.newbalance.com
Fax: 617-787-9355 (attn: Media Relations)