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EMMA
COBURN

US Steeplechase
Champion

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EMMA
COBURN

US Steeplechase Champion

If you haven't heard of Emma Coburn, you will soon. In 2014 she recorded the fastest steeplechase time ever by an American, and she's about to take over the running world. If you're not familiar with the steeplechase, it's 7.5 times around a track, with 28 barriers and seven water jumps mixed in. It's the original obstacle race – with far more torture.

In 2012, at age 21, Emma represented the US in the Olympics. And that was just the beginning, which is scary. Because she keeps getting better. Her relentless desire to improve led to her setting four personal records in 2014. In fact, her 9:11.42 in Glasgow set the American record.

How does she keep raising the bar? In her words, "If I do the exact same training, exact same workouts, exact same diet, everything, as a year ago, I won't improve. And in fact I might get slower. So every year, every season, you have to sit down and say, 'How can I get better?' And make those changes."

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IN 2014 alone, Emma set four PR's
in the 3000m Steeplechase

 
 
 
 

I reach a goal. I surpass a goal. and I'm happy. But the next day it's, okay, what's next?

MILOS
RAONIC

SINGLES – 6-TIME
TITLE WINNER

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MILOS
RAONIC

SINGLES – 6-TIME TITLE WINNER

Milos Raonic is one of the world's fastest-rising tennis stars. In just a few years, he's rocketed from the 156th ranked player in the world to as high as No.4 earlier this spring. Raonic's surge has been built on the power of his devastating serve, which is regularly clocked at over 145 mph. In fact, Milos currently holds the record for the 4th-fastest serve ever recorded, at 155.3 mph.

But Raonic isn't just about power. He's evolved into a strategic player with multiple strengths. Raonic's service variety, his accuracy and his deception keep his opponents off balance. Milos is more than obsessive about improving himself in every facet of the game, and he is relentlessly driven to become the No.1 player in the world. At this rate, it will only be a matter of time.

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Since 2011, Raonic's first serve point win percentage has steadily increased.

TOTAL ACES IN MATCHES

BREAK POINTS SAVED %

I can be hard on myself. But I'm getting better every day. Eventually I will get to where I want to be.

– MILOS RAONIC

the anatomy of the serve

1. The Toss

Raonic has an arsenal of serves, but they all start with the same motion. To keep his opponents guessing, he tosses the ball in the same, exact position every time. He doesn't give any tells, but instead keeps his opponent guessing by using the same motion and toss. Whether it's a slice or it's flat, his opponents rarely see it coming.

2. THE WINDUP

Raonic stays loose. Like a loose-limbed boxer or pitcher, his inherent whip-like swing allows him to generate incredible velocity. But it's easier said than done. It may look effortless, but that fluid form is the result of countless hours on the court and in the gym.

3. THE FINISH

With Raonic's serve, the point is often over before it begins. With a powerhouse, bomb-dropping service game, he instantly puts his opponents on their heels. It's power. It's finesse. It's dominating.

Jose
Bautista

Outfielder, toronto |
5-Time all-star

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Jose
Bautista

Outfielder, toronto | 5-Time all-star

Jose Bautista is a 5-time All-Star and one of baseball's most prolific hitters. While widely regarded as one of the games best players, his impressive career didn't start out as one would have anticipated. During his first 5 seasons, Bautista spent time on 5 different teams, struggling to perform at a high level. But Jose refused to concede defeat. And after a trade to Toronto in 2008, Bautista's hard work finally paid off as he emerged as one of the most dangerous hitters on the planet. And he has continued to elevate his game ever since.

Bautista has earned a reputation as a tireless hard worker on and off the field. Whether it's through training, working with coaches, or poring over video, he is relentlessly driven in his desire to improve. And judging by his wildly impressive resume, his efforts are most certainly paying off.

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IT'S NOT THAT I WORK HARDER THAN I DID BEFORE, BUT I DO FEEL LIKE I WORK SMARTER.

I keep motivated and I keep pushing myself just by trying to be the best player I can be. I don't know any other way to operate.

– JOSE BAUTISTA

JENNY
SIMPSON

World Champion

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JENNY
SIMPSON

World Champion

Since she exploded onto the international track and field scene, Jenny Simpson has earned Gold and Silver at the 2011 and 2013 World Championships, respectively. In 2014 she was ranked #1 in the world for 1500m. She holds a slew of records and titles across various levels of competition. At this point, winning has almost become instinctual. And yet the most decorated U.S. female middle distance runner of all time still wakes up every day hungry for more.

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practice is where i live and what i steep myself in everyday. it’s my religion. And race day is my festival.

CHASING HER BETTER

Over the last decade, Jenny has consistently set personal bests at every level of her illustrious running career. The scary part? She’s not even close to being finished.

 
 
 

Sebastian
Kienle

WORLD CHAMPION
TRIATHLETE

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Sebastian
Kienle

WORLD CHAMPION TRIATHLETE

The race that made him a World Champion: 54:38 swim, a 4:20:46 bike and a 2:54:36 marathon. Kienle had placed in the top 5 and the top 3 at Kona in the past. But in his mind, he knew he could win it. He could feel it. But in 2014, he was 4 minutes behind coming out of the water. No one has ever won at Kona after losing that much time in the swim. But stats are made to be broken. Kienle pushed himself on the bike and run to finish the race 5 minutes ahead of everyone. While most would be pleased with that performance, Kienle plans to work on his swim for next time.

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Kienle on training for the world's most grueling competition

Don't stop working just because you won a race. keep improving. never stop pushing forward.

– Sebastian Kienle

Kienle helped New Balance create the RC1500. Then the RC1500 helped Kienle win the World Championship.

Always in Beta

Beta is a state of relentless improvement.
Where there is no finish line to what's possible.
We dream. we wake up.
And improve upon yesterday.
Always pushing. Always pursuing better.
Failure is a test. And success is not an end.
We are constantly evolving.
There is no end to what we become.

 
Unleash Your Game Catch a Rising Star Hold Nothing Back - We Are NB Football There's More Speed In All Of Us - Unleash the Vazee The Future Of Fast - Then, Now & Beyond Winner Take All You vs. Us - See how you stack up against the best Match Breaker - Milos Raonic and the world's most dangerous serve Running's Next Big Thing Why - Emma Coburn is on the cusp of greatness Heavy Hitter - The relentless ascent of superstar Jose Bautista The Unbreakable Man - Triathlete Sebastian Kienle will not be stopped