Today, on global Giving Tuesday, New Balance and Team NB athletes are kicking off a month-long campaign to celebrate the spirit and importance of giving. For each #NBgivesback Instagram or Twitter post showing a consumer’s shoe/apparel donation to an organization of their choice, New Balance will donate $5.00 (up to a maximum of $100,000) to Good Sports and Coaches Across Continents, two organizations dedicated to helping children lead active, empowered lives through sports. The promotion begins on Giving Tuesday and continues through the month of December.
Good Sports, which will receive up to $75,000 through this campaign, will use the funds to create New Balance SparkStart Movement Kits containing brand new sports and fitness equipment for underprivileged kids across the United States. Coaches Across Continents will receive up to $25,000 to fund its programs that use sport as a vehicle to create self-directed learners who can identify, address and solve problems in their communities. The promotion begins on Giving Tuesday and continues through the month of December.