In the animal kingdom, speed kills. It’s the difference between being the hunter and being the hunted. It’s a primal necessity for survival.
Survival on the track is no different. Speed is the unexplainable feeling of freedom that comes with going full throttle. It’s the quiet confidence of knowing you possess it. And when you unleash it, it’s a guaranteed head-turner. And ultimately, speed is the difference between winning and losing, smashing records and fading away. The urgency is primal.
On race day, speed comes alive the moment a runner kicks off their trainers and slips on their spikes. From that moment on, it becomes instinctual.
To Kyle Strek, NB creative design manager, this primitive feeling of speed is the foundation that our Race Day Collection is built on.
“As a designer, we bring the emotion of speed to life through visual language in motion," Kyle says. "We talk about the psychology of speed, and how our bodies signal this through various senses. It’s my passion to bring those senses to life in our race day product.”