Limited-edition shoes and apparel inspired by the city’s renowned running tradition.

890v6 Boston Edition

Lightweight Cushioning

Shop Men Shop Women

Fresh Foam Lazr Sport Boston Edition

High-Tech Comfort

Shop Men Shop Women

Boston Athletes Talk Fearlessness

 
 
 
“Preparation makes me fearless.”
Torey Krug,
Boston Bruins Defenseman
 
 
 
“I am fearless because I had to be.”
Kathryn Marvinney,
Marathoner & Cancer Survivor
 
 
 
“My love for the starting line makes me fearless.”
Cory McGee,
Team NB Middle-Distance Runner

Men's Boston Gear

Lead the pack in performance and style in exclusive clothing & footwear for men.

  • New
    New Balance Men's 890v6 Boston, Pigment with Navy

    Men's Neutral Cushioned

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  • New
    New Balance Men's Fresh Foam Lazr Boston, Vintage Indigo with Pigment & White

    Men's Neutral Cushioned

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  • New Balance Boston Classic Coaches Jacket, Pigment

    Men's Performance

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  • New Balance Boston Quarter Zip, Pigment

    Men's Performance

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  • New
    New Balance Run Boston Run Hoodie, Navy

    Unisex Performance

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  • New Balance Boston Tee, Maldives Blue

    Boston Tee

    $44.99

    Men's Performance

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  • New
    New Balance Run Boston Run Tee, Navy

    Unisex Performance

    Expand
  • New
    New Balance Run Beacon Hill Run Tee, Grey

    Unisex Performance

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  • New
    New Balance Run Brighton Run Tee, Grey

    Unisex Performance

    Expand
  • New
    New Balance Run Back Bay Run Tee, Grey

    Unisex Performance

    Expand
 

Women's Boston Gear

Lead the pack in performance and style in exclusive clothing & footwear for women.

  • New
    New Balance Women's 890v6 Boston, Pigment with Navy

    Women's Neutral Cushioned

    Expand
  • New
    New Balance Women's Fresh Foam Lazr Boston, Pigment with Vintage Indigo & White

    Women's Neutral Cushioned

    Expand
  • New
    New Balance Run Boston Run Hoodie, Navy

    Unisex Performance

    Expand
  • New Balance Boston Tee, Maldives Blue

    Boston Tee

    $44.99

    Women's Performance

    Expand
  • New
    New Balance Run Boston Run Tee, Navy

    Unisex Performance

    Expand
  • New
    New Balance Run Beacon Hill Run Tee, Grey

    Unisex Performance

    Expand
  • New
    New Balance Run Brighton Run Tee, Grey

    Unisex Performance

    Expand
  • New
    New Balance Run Back Bay Run Tee, Grey

    Unisex Performance

    Expand
  • New
    New Balance Run Fenway Run Tee, Grey

    Unisex Performance

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  • New
    New Balance Boston Singlet, Maldives Blue

    Women's Tank Tops

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