About : New Balance

About

New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.

Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance.

To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. We have maintained five manufacturing facilities in New England where we continue to rely on the skills and teamwork of our American workforce to produce a percentage of our athletic footwear. We have also remained strongly committed to a core set of company values that include integrity, teamwork and total customer satisfaction.

Casual women's footwear with remarkable fit, comfort, performance and style.
Performance products for lacrosse, soccer, field hockey and volleyball.
Distinctly-styled, comfortable men's footwear for work and casual wear.
Action shoes that are the original synergy of good looks and active comfort.
Innovative performance products for lacrosse and hockey.

Our Mission

Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host.

Because feet don’t come in one or two widths, and because shoes that fit better perform better, New Balance shoes come in a wide range of widths and sizes.

Our philosophy is simple. Listen, learn and refine. It’s an approach to technology that puts us face to face with world class athletes and everyday athletes alike. Keeps us focused on the goal we share with everyone who runs, walks or competes. View the Current Collection.
New Balance has made significant strides in apparel, taking a more progressive approach with innovative fabrics and features, an attractive color palette, and timeless designs. Like our footwear, the apparel line features the New Balance hallmark of fit, performance and comfort.

An increasing segment of the New Balance business, NB apparel includes a large collection of garments - from technical running gear to athletic workout wear. Engineered to be versatile and durable, our apparel collection incorporates advanced moisture management liners, breathable microfibers, and water-resistant coatings to provide consumers the ultimate in comfort and weather protection. View the Current Collection.
In a global economy where quality components come from all over the world, New Balance continues to manufacture a percentage of its shoes in the USA. New Balance has five factories in New England - three in Maine and two in Massachusetts. With a high-quality labor force, unique modular teams that are continually challenged to offer creative alternatives to foreign competition, and the confidence to be different, New Balance is able to survive and thrive, and take a leadership position in an industry that has sent most of its production overseas. Read the full story.
Over the past fifteen years, New Balance has grown substantially. Worldwide sales have increased from $210 million in 1991 to $1.64 billion in 2008. We attribute this success to our ongoing commitment to our core values of integrity, teamwork and total customer satisfaction. We have remained true to who we are by remaining focused on driving innovation to produce superior products that meet and exceed the expectations of our valued consumers. View our Corporate Overview.