Christine Madigan, VP responsible leadership currently leads responsible leadership for New Balance footwear and apparel. This includes sustainability, social compliance, public affairs and community initiatives. She is responsible for providing strategic vision and ensuring transparent global communication of responsible leadership via reporting, internal and corporate communications. Madigan previously was responsible for global marketing and brand management for New Balance footwear and apparel which included advertising, interactive, integrated marketing and promotions, in store experience and corporate communications and public relations. Madigan came to New Balance from Polaroid Corporation. Prior to that, Madigan held a variety of roles including vice president of marketing at Viacom and diet Coke brand management at Coca-Cola USA. Madigan earned her MBA in Marketing and Management from the J.L. Kellogg School of Management at Northwestern University. A 1987 graduate of Tufts University, Madigan currently resides in Lexington, Mass., with husband Mark and two children, Michael and Elise. Household sports include lacrosse, basketball, field hockey, soccer, swimming, biking and running and she loves to take part in these while sporting an NB tempo tank.