Rob DeMartini, President and CEO, joined the New Balance team in April 2007, bringing with him extensive knowledge and experience from a diverse background in consumer products business. Drawn to New Balance for its commitment to brand authenticity and responsible leadership, Rob achieved his first order of business in 2007 by guiding the company’s leadership team in the development of a responsible growth strategic plan. His strong business-building experience across various industries supports New Balance’s quest to lead the running industry and become a top wellness brand. Prior to joining New Balance, his career at Procter & Gamble spanned 18 years, beginning in their food and beverage division and including management roles with the Gillette Company, North American Snacks and Millstone Coffee. His small-business experience compliments his work in larger environments, such as his most recent term in 2006 as Group Vice President, Consumer Products for Tyson Foods. His favorite movement activity is a cold morning run in his 1080s, trail jacket, compression shirt and NB socks.