June 13, 2000
June 13, 2000 - New Balance Athletic Shoe, Inc. has announced that it has signed a multi-year agreement to become the official footwear sponsor of USA Fit, the nation's premier marathon training program. Under the agreement, New Balance will provide USA Fit members with specialized training logs for use throughout the program and membership cards to use at local retail stores. New Balance will also advertise local programs nationally and will develop special promotional programs to benefit members.
Founded eleven years ago, USA Fit provides training programs for marathoners, from novice to advanced, in more than 30 cities across the United States and Canada. The unique six-month program includes weekly group walks and runs, educational seminars on a wide variety of fitness topics, daily training schedules, and ability-matched coaching. USA Fit plans to continue its expansion, both domestically and internationally, over the next few years.
USA Fit's members acquire a health and fitness lifestyle that lasts long after the six months of training ends. This life-enriching philosophy is embodied in USA Fit's slogan, "Run a Marathon, Change Your Life."
"We are thrilled to be involved with USA Fit," said Joyce Minkoff, Marketing Promotions Manager, New Balance Athletic Shoe, Inc. "Our sponsorship of USA Fit is just another example of our continued support of grassroots running."
