October 30, 2002
BOSTON, October 30, 2002 - For Spring 2003, New Balance Athletic Shoe, Inc. will continue to expand its line of adventure sports footwear with a new model that seeks to appeal to the true outdoor enthusiast.
"For 2003 our primary goal will be to provide the young, risk-taking outdoor enthusiast with high performance, technical products," says Joann Sacca, Associate Product Manager, Adventure at New Balance. "The category was redefined in September 2002 to meet the needs of a growing population of consumers who thrive on outdoor, extreme activities such as mountain biking, scrambling, and kayaking."
The all-new MA/WA695 will debut in the Discovery segment for February 2003 with two color-ways available for each gender. The 695 features Abzorb® cushioning in the heel and forefoot for maximum shock absorption, a Stability Web® for lightweight torsional stability, and a C-Cap® midsole for increased comfort and support. With draining ports and channels that move water away and a vented system on the medial and lateral sides, this aggressively designed unique closure shoe is slip-resistant, built to go from land to water - especially good for wet environment activities like kayaking and paddling.
Also in the Discovery segment MA/WA700, which originally debuted in September 2002, will receive new a color-way for Spring 2003. This aggressive multi-activity shoe, designed to meet the performance needs of the outdoor sports enthusiast, will come in a green color-way for women and a yellow color-way for men.
As with all New Balance in-line styles, all adventure shoes will be available in multiple widths and sizes.
New Balance Athletic Shoe, Inc., headquartered in Boston, MA, is a leading manufacturer of technologically innovative width-sized footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, cross training, basketball, tennis, adventure sports, and kids. Work and hiking boots, sandals, boat shoes, and rugged casuals are also available through the company's Dunham Bootmakers division. Dunham joined the New Balance family in Fall 1998. New Balance Athletic Shoe, Inc. employs more than 2400 people around the globe, and in 2001 reported worldwide sales of $1.16 billion. For more information please visit http://www.newbalance.com.
