August 19, 2003
August 19, 2003, Ottawa - New Balance Athletic Shoe, Inc. is pleased to announce the opening of its 100th concept store in North America - located in Ottawa, Ontario. It is the fifth New Balance store located in Ontario and the eighth in Canada.
Specializing exclusively in athletic footwear and apparel made by New Balance Athletic Shoe, Inc., the store is located at 1371B Woodroffe Ave, The 3,500 square foot space offers an entire line of New Balance performance footwear specifically designed for athletic activities such as running, cross-training, walking, adventure, tennis and basketball. With styles for men, women and kids available in widths ranging from 2A to 6E, the store also features New Balance high-performance apparel and athletic accessories as well as the Dunham line of outdoor performance footwear.
New Balance Ottawa is owned by Ian Treherne and Jim McFarlane, who also founded Sports 4 stores. "Ian and Jim have been part of the New Balance team for many years," says Dave Shelbourne, General Manager, New Balance Canada. "In fact, we sold our millionth pair of shoes in Canada in a single year at their Bank Street location. We're delighted to celebrate another milestone together."
"The opening of New Balance Ottawa brings our partnership with New Balance to a new level," adds Treherne. "The brand has always been a key part of our other stores' success, and the new venture affirms that position."
Recognized as the industry's 'fit expert' and the premiere manufacturer of performance-oriented athletic footwear, New Balance is known as the brand of choice for those serious about their sports. The first New Balance store was opened in June 1995 in New York by retailer Gary Muhrcke.
New Balance Athletic Shoe, Inc., headquartered in Boston, MA, is a leading manufacturer of technologically innovative width-sized footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, cross training, basketball, tennis, adventure sports, and kids. Hiking and work boots, sandals, boat shoes, and rugged casuals are also available through Dunham, a New Balance performance brand. Dunham joined the New Balance family in Fall 1998. New Balance also acquired the rights to PF Flyers, an active-casual lifestyle brand in February 2000. New Balance Athletic Shoe, Inc. employs more than 2,400 people around the globe, and in 2002 reported worldwide sales of $1.3 billion. For more information please visit http://www.newbalance.com.
