October 23, 2003
BOSTON, October 23, 2003 – New Balance Athletic Shoe, Inc. announced today that it will team with the Yacht Club of Greece for the company's hospitality venue in Athens during the 2004 Olympic Games.
"The Yacht Club of Greece offers New Balance an exceptional hospitality venue for our guests during the 2004 Olympics," says Jim Davis, Chairman and CEO of New Balance. "This partnership will enable us to gather our associates and friends from around the globe to relax and visit with one another as we enjoy watching the world's best athletes."
The Yacht Club was established in 1933 by a group of prominent Athenians under the original name of Yacht Club of Athens. The Club, which has 1550 members, is currently under the auspices of the President of the Republic. The aims of the Club include the promotion of sailing in Greece, the training and recreation of its members in yachting activities and the promotion of nautical tourism. Its premises lie in Piraeus Peninsula in the historical military Port of Ancient Athens called Mounichia. The contemporary colloquial name is Microlimano meaning "the small port."
New Balance Athletic Shoe, Inc. is also an official sponsor of the Union Internationale de Pentathlon Moderne (U.I.P.M.), which oversees the Modern Pentathlon event at the Olympic Games. New Balance has been a worldwide sponsor of the Modern Pentathlon since 1995.
"New Balance is proud to support the Modern Pentathlon and its athletes, who are considered the most complete athlete of the Olympic Games," says Jim Davis, Chairman and CEO of New Balance. "The Modern Pentathlon event showcases each individual athlete's physical skill, strength and endurance."
New Balance Athletic Shoe, Inc., headquartered in Boston, MA, is a leading manufacturer of technologically innovative width-sized footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, cross training, basketball, tennis, adventure sports, and kids. Hiking and work boots, sandals, boat shoes, and rugged casuals are also available through the company's Dunham® division. Dunham joined the New Balance family in Fall 1998. New Balance acquired the rights to PF Flyers in February 2000. An active casual brand, PF Flyers became available to consumers in February 2003. New Balance Athletic Shoe, Inc. employs more than 2,400 people around the globe, and in 2002 reported worldwide sales of $1.3 billion. For more information please visit http://www.newbalance.com.
