October 23, 2003
BOSTON, Mass. - October 23, 2003 - New Balance Athletic Shoe, Inc. is pleased to announce the GRAND RE-OPENING of the premiere Santa Barbara New Balance store on October 27, located at 607 State Street, Santa Barbara, CA.
The 4,200 square foot, historic, Spanish-style building is located in the heart of Santa Barbara, and will exclusively showcase hundreds of high-performance products under the New Balance brand including: running, walking, cross-training, tennis, basketball and adventure sports footwear and a full line of apparel and accessories. With styles for men, women and kids available, the store also carries a full line of Dunham boots and casual shoes.
In addition to the exceptional customer service known throughout all New Balance locations, Santa Barbara New Balance will provide experienced personnel for shoe fitting and gait analysis for all customers, while supporting the unique market position of New Balance and their 2A - 6E width range.
As part of the Grand Opening celebration, Santa Barbara New Balance is also the proud Title Sponsor of the Santa Barbara Half Marathon, taking place on Saturday, November 1st, 2003. More than 2000 race participants will be picking up their race packets at the store October 29th - 31st.
"This exciting alliance brings the New Balance brand back to the Santa Barbara area." said Beth A. Sierra, store owner and owner/founder of Sierra Multi-Brand, Inc. "We are honored and thrilled to be a part of the New Balance family and look forward to a long-lasting relationship with New Balance and the Santa Barbara community."
New Balance Athletic Shoe, Inc., headquartered in Boston, MA, is a leading manufacturer of technologically innovative width-sized footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, cross training, basketball, tennis, adventure sports, and kids. Work and hiking boots, sandals, boat shoes, and rugged casuals are also available through the company's Dunham Bootmakers division. Dunham joined the New Balance family in Fall 1998. New Balance acquired the rights to the PF Flyers brand in February 2000. PF, which became available to consumers in February 2003 is an active casual, lifestyle brand. New Balance Athletic Shoe, Inc. employs more than 2,400 people around the globe, and in 2002 reported worldwide sales of $1.3 billion. For more information please visit http://www.newbalance.com.
