September 15, 2004
WARREN, Michigan, September 9, 2004 – Warren-based Warrior Lacrosse expands their national sales team with the recent hire of three sales associates, Jack Piatelli in New England, Chip Mayer in the Southeast, and Scott Hochstadt on the West Coast.
"We are excited to add to the expertise of our national sales force," says Sal LoCascio, Director of Sales and Marketing for Warrior Lacrosse. "Jack, Chip and Scott all bring strong experience with both the retail community and lacrosse, which will help us continue to grow and develop Warrior's brand presence across the country."
In the role of New England Sales Representative, Jack Piatelli will be responsible for developing and implementing Warriors sales strategy in that region. Piatelli comes to Warrior from Milford, Mass-based Brine Inc. where he spent almost ten years managing their New England sales territory. A member of the Boston Blazers indoor professional lacrosse team from 1989 - 1992 at the position of attack and midfield, Piatelli was inducted into the New England Lacrosse Hall of Fame in 1999 and selected to the NCAA 1986 All American team. He also participated in the East West All Star game in 1986 and the North South All Star game in 1986 and was a member of the Glenegl lacrosse team in South Australia in 1986.
Piatelli earned his Bachelors of Arts degree from Springfield College. He currently resides in Wrentham, MA with his wife Patty and their three children.
Chip Mayer joins Warrior as their South East Sales Representative and will manage sales development and strategy for that region. Co-founder of the Great Atlantic Lacrosse Company, Mayer spent the past six years as the Southeast Sales Representative for Brine Inc. At the University of North Carolina-Chapel Hill, Mayer was named All-ACC Midfielder in 1989 and in 1990 was recognized as an All-American. A four-time ACC Champion, he was assistant coach at UNC when they secured the National Championship title in 1991. After coaching for four years at UNC, he currently plays on the Great Atlantic Lacrosse Club.
A resident of Durham, NC, Mayer lives with his wife Kerry and two daughters. He earned his Bachelor of Arts and Sciences at the University of North Carolina-Chapel Hill.
Scott Hochstadt joins Warrior in the newly created role of West Coast Associate Sales Representative. Hochstadt comes to Warrior from STX Lacrosse where he was responsible for West Coast Sales and Promotions. He has also worked as Camp Director for Adrenaline Lacrosse. Hochstadt was a three-time All-American Attackman at the University of Maryland. A four time All-ACC Tournament team member, he also was an All-NCAA Tournament Team member. Hochstadt played in the National Lacrosse League for the Buffalo Bandits and Anaheim Storm, and was also a player in Major League Lacrosse for the Bridgeport Barrage. He has also worked as Camp Director for Adrenaline Lacrosse and many other West Coast camp and clinics and has played a key role in developing the game of lacrosse in the west over the past four years.
A resident of Redondo Beach, California, Hochstadt earned his Bachelor of Arts degree at the University of Maryland.
Warrior Lacrosse, founded in 1993, was acquired by New Balance in February 2004, and is the premier manufacturer of innovative, high performance lacrosse equipment and apparel in the world. Warrior is original, young, energetic, and unafraid of creating changes that can lead into uncharted territory. It is a distinct expression of the ambition, creativity, and will of Founder and President Dave Morrow, a former champion lacrosse player. Warrior is the exclusive equipment supplier to the US Men's and Women's Teams and Major League Lacrosse, as well as presenting sponsor for the Laxsplash (MD), Mass Bay (MA), and US Lacrosse (NY) youth tournaments, among others. After taking the lacrosse world by storm in 2003 with its groundbreaking Major League Lacrosse equipment and women's equipment and apparel line, Warrior raised the bar with its 2004 line, introduction of the Warrior Burn by New Balance lacrosse shoe, and the emerging Player's Club Experience. For more information on Warrior Lacrosse please visit www.warriorlacrosse.com.
