September 1, 2004
BOSTON, September, 2004 – For early Spring 2005, the 579 for men and women will launch in the New Balance Classics line.
"The 579 is a modern update to the original 574, which has been a heritage staple in the New Balance Classics line," says Carey Platto, Associate Product Manager for New Balance Classics. "The new 579 epitomizes our entire Classics collection – it is all about fit, comfort and original style."
With a sleek running profile, the 579 features Abzorb® cushioning in the heel for exceptional shock absorption, a C-Cap midsole for cushioning and flexibility, and a solid rubber outsole for long-wearing durability. The leather/mesh upper offers lightweight breathability.
The 579, with an MSRP of $70.00, will debut in four color-ways for men including white/silver, black/silver/white, gray/navy, and white/black. The four color-ways for women will include black/silver/white, white/red, white/royal, and white/black.
"New Balance will continue to launch several additional shoes in the New Balance Classics line in 2005, including BB585 and BB589 classic basketball shoes, a 574 mule for women, classics sandals, and 578 modern classic running styles," says Platto.
As with all in-line New Balance shoes, the 579 will be available in multiple widths and sizes.
New Balance, headquartered in Boston, MA, is a leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, cross training, basketball, tennis, adventure, and kids. New Balance employs more than 2,600 people around the globe, and in 2003 reported worldwide sales of $1.3 billion. For more information please visit http://www.newbalance.com
