September 21, 2005
BOSTON, September 21, 2005 – Boston-based New Balance Athletic Shoe, Inc. announced today that it has signed on to be the official footwear and apparel sponsor of the Tufts Health Plan 10K for Women, to be held in Boston on Monday October 10, 2005.
"We are honored to be affiliated with this great local event, which not only reflects our commitment to grassroots athletics, but also celebrates women who are dedicated to living a healthy lifestyle," says Julia Babka, marketing promotions coordinator at New Balance.
As a sponsor of the Tufts Health Plan 10K for Women, New Balance will host an interactive tent on race-day, featuring an apparel presentation as well as the two official shoes of the Tufts 10K – the New Balance 766, which is the "Official Technical Running Shoe" of the race and the New Balance 890, which is the "Official Fitness Running Shoe." Together with local retail partner, City Sports, New Balance will be selling select footwear and apparel products on-site at the event, and offering an exclusive gift-with-purchase program during the race number pick-up days at City Sports on Boylston Street in Boston.
New Balance will also outfit the Tufts HP 10K staff, have pre-race and race-day signage, and select award winners will receive New Balance products as prizes.
New Balance, headquartered in Boston, MA, is a leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, cross training, basketball, tennis, adventure, and kids. New Balance Athletic Shoe, Inc. employs more than 2,600 people around the globe, and in 2004 reported worldwide sales of $1.5 billion. For more information please visit http://www.newbalance.com.
