October 1, 2007
Boston, MA - New Balance Athletic Shoe, Inc. announced today that they will increase their long-term commitment to Susan G. Komen for the Cure with an expected $1 million donated from the New Balance Lace Up for the Cure® Collection. The company will also debut a new advertising campaign to highlight that New Balance is the longest running sponsor of the Susan G. Komen Race for the Cure® Series.
The 2007 New Balance Lace Up for the Cure® footwear, apparel and accessories collection includes 6 models of women’s athletic shoes from the running, walking and tennis categories and performance apparel and accessories for all fitness activities. Each piece in the collection is distinguished by a pink ribbon — the universal symbol of breast cancer awareness.
New for 2007, New Balance will increase its commitment to Komen for the Cure. The company will donate up to $1 million (with a guaranteed minimum donation of $500,000)*. The Lace Up for the Cure® retail promotion has been extended for 2007 and will now run all year with a special focus during October, Breast Cancer Awareness Month.
New Balance will also unveil a new advertising campaign that highlights the company’s longstanding commitment to finding a cure. It will be featured in special interest publications such as Beyond magazine beginning in April. The campaign will also be integrated into point of purchase materials at retail locations, as well as on the company’s corporate website; www.newbalance.com/komen. The full campaign tagline reads, “It’s been 18 years and we just got our second windâ¦together we’ll keep going strong.”
“We are extremely proud of our long-standing relationship with Susan G. Komen for the Cure and are committed to finding a cure for breast cancer,” says Christine Madigan, Director, Global Marketing and Brand Management for New Balance. “We believe we can reach a larger number of consumers and make a significant contribution to breast cancer education and research.”
New Balance has been associated with the Susan G. Komen Race for the Cure® Series since 1989, and has been a National Series Sponsor since 1991. As a National Series Sponsor, New Balance partners with retailers and Komen Affiliates across the country to promote awareness at the local level. In addition, the company sponsors the Breast Cancer 3-Day® Walk and Honorary Team New Balance, a group of breast cancer survivors selected from each Komen Race for the Cure®. In September, the company hangs a giant pink ribbon at their global headquarters in Boston, Mass., to highlight that month’s Boston Race for the Cure®event.
About New BalanceNew Balance, headquartered in Boston, MA, is a leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, training, basketball, tennis, cleated and kids. New Balance Athletic Shoe, Inc. employs more than 2,800 people around the globe, and in 2006 reported worldwide sales of $1.55 billion. For more information please visit www.newbalance.com.
Contact New Balance:
Jennifer Hamel, New Balance
Phone: 617-746-2435
