New Balance has been associated with the Susan G. Komen Breast Cancer Foundation since 1989, and has been a National Series Sponsor of the Komen Race for the Cure® since 1991. At each Komen Race For The Cure®, New Balance displays its Lace Up for the Cure® Footwear and Apparel Collection, and offers visitors a chance to win Lace Up for the Cure® product.
Those wearing any New Balance products on race day are rewarded with a special commemorative pin at the New Balance tent. Those who donate a minimum of $1 to the local Komen affiliate at the New Balance tent will receive a pair of pink laces to show that they “Lace Up For The Cure®.” For more information, visit www.komen.org.
