If you haven't heard of Emma Coburn, you will soon. In 2014 she recorded the fastest steeplechase time ever by an American, and she's about to take over the running world. If you're not familiar with the steeplechase, it's 7.5 times around a track, with 28 barriers and seven water jumps mixed in. It's the original obstacle race – with far more torture.
In 2012, at age 21, Emma represented the US in the Olympics. And that was just the beginning, which is scary. Because she keeps getting better. Her relentless desire to improve led to her setting four personal records in 2014. In fact, her 9:11.42 in Glasgow set the American record.
How does she keep raising the bar? In her words, "If I do the exact same training, exact same workouts, exact same diet, everything, as a year ago, I won't improve. And in fact I might get slower. So every year, every season, you have to sit down and say, 'How can I get better?' And make those changes."SHOP NB RUNNING
Milos Raonic is one of the world's fastest-rising tennis stars. In just a few years, he's rocketed from the 156th ranked player in the world to as high as No.4 earlier this spring. Raonic's surge has been built on the power of his devastating serve, which is regularly clocked at over 145 mph. In fact, Milos currently holds the record for the 4th-fastest serve ever recorded, at 155.3 mph.
But Raonic isn't just about power. He's evolved into a strategic player with multiple strengths. Raonic's service variety, his accuracy and his deception keep his opponents off balance. Milos is more than obsessive about improving himself in every facet of the game, and he is relentlessly driven to become the No.1 player in the world. At this rate, it will only be a matter of time.SHOP NB TENNIS
Jose Bautista is a 5-time All-Star and one of baseball's most prolific hitters. While widely regarded as one of the games best players, his impressive career didn't start out as one would have anticipated. During his first 5 seasons, Bautista spent time on 5 different teams, struggling to perform at a high level. But Jose refused to concede defeat. And after a trade to Toronto in 2008, Bautista's hard work finally paid off as he emerged as one of the most dangerous hitters on the planet. And he has continued to elevate his game ever since.
Bautista has earned a reputation as a tireless hard worker on and off the field. Whether it's through training, working with coaches, or poring over video, he is relentlessly driven in his desire to improve. And judging by his wildly impressive resume, his efforts are most certainly paying off.SHOP NB BASEBALL
Since she exploded onto the international track and field scene, Jenny Simpson has earned Gold and Silver at the 2011 and 2013 World Championships, respectively. In 2014 she was ranked #1 in the world for 1500m. She holds a slew of records and titles across various levels of competition. At this point, winning has almost become instinctual. And yet the most decorated U.S. female middle distance runner of all time still wakes up every day hungry for more.SHOP NB RUNNING
The journey is long but the reward is sweet. Follow Jenny’s story as she works to capture her second gold medal at the World Championships in China.
Over the last decade, Jenny has consistently set personal bests at every level of her illustrious running career. The scary part? She’s not even close to being finished.
The race that made him a World Champion: 54:38 swim, a 4:20:46 bike and a 2:54:36 marathon. Kienle had placed in the top 5 and the top 3 at Kona in the past. But in his mind, he knew he could win it. He could feel it. But in 2014, he was 4 minutes behind coming out of the water. No one has ever won at Kona after losing that much time in the swim. But stats are made to be broken. Kienle pushed himself on the bike and run to finish the race 5 minutes ahead of everyone. While most would be pleased with that performance, Kienle plans to work on his swim for next time.
Beta is a state of relentless improvement.
Where there is no finish line to what's possible.
We dream. we wake up.
And improve upon yesterday.
Always pushing. Always pursuing better.
Failure is a test. And success is not an end.
We are constantly evolving.
There is no end to what we become.