it was called the space race.

A race. To space. Two opponents freaking each other out with ever-better performances to get somewhere neither had been before. This is why the New Balance Digital Sport Platform will Always Be In Beta. One breakthrough isn’t enough anymore. Improving modern athletes requires a pipeline of epiphanies supplied by a consortium of free thinkers. And with partners like Android Wear™, Intel, Strava and Zepp, there’s no telling what finish line we’ll send you hurtling through.