What will the world of running look like in the next decade and beyond? No one can predict the future. But that doesn’t stop our imaginations from running wild.
“I think you’re going to see a lot more new materials. For the last 50 years, the materials used in footwear have been fairly conventional. But I think in the next few years, you’re going to see a lot of alternatives that I would say, are very much outside of traditional footwear materials.”JF FullumDirector of Design Innovation
“There’s going to be more customization too, no doubt. That far into the future, everybody’s going to have their own pair of shoes. It’s all going to be precisely calibrated and customized to the way they run, to meet their needs.”JF FullumDirector of Design Innovation
“Shoes are going to be a lot smarter than they are now. You might even be able to make your own shoes at home at that point. We might sell you software where you download something and you print a shoe at home. That’s one vision, for sure.”JF FullumDirector of Design Innovation