1982 / 990 An Instant Classic
The iconic 990 became as famous for its features as its $100 price tag – the first ever to break the triple digit price barrier.
“This shoe is just iconic. From a technical standpoint, they tossed everything in: motion control stability, a flexible fit and a triple-density foam for added support, which was very unusual back then. It was super innovative all around, which was why people loved it.” JF Fullum Director of Design Innovation
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