For over half a century, we — our associates, the company, our foundation — have been promoting sustainable change by sharing what we know, volunteering our time and giving generously to the global communities we serve.
Established by New Balance owners Jim and Anne Davis in 1981, the New Balance Foundation has worked to develop relationships with organizations and initiatives that are helping build healthier, stronger communities – with a specific focus on the prevention of childhood obesity.
The foundation has grown considerably over the years, with our annual grants increasing from $30,000 in 1981 to $6.5 million in 2016 for a total of more than $83 million in grants to date. These grants help create high-impact, sustainable relationships aimed at promoting healthy lifestyles, children's fitness and the overall improvement of the communities in which we live and work.
To aid our fight against childhood obesity, we use a holistic approach that includes investments in research, treatment and prevention. We work with organizations that engage children and their families through physical activity and nutrition education.
The New Balance Foundation will distribute approximately $6.5 million in 2016. Please visit newbalancefoundation.org to learn more.
Investing in Play
In November 2011, the New Balance Foundation announced a national relationship with Playworks, a national nonprofit organization that provides safe, healthy, and inclusive play to low-income schools. Dedicated full-time coaches organize recess, class game time, sports leagues, and a junior coach program. Playworks brought the power of play to more than 182,000 students in 23 cities across the U.S.
The Foundation’s more than $4 million investment helps drive advocacy, outreach, engagement and other initiatives that directly work to build the movement for play. The funding also
supports professional development initiatives for more than 300 Playworks coaches who serve low-income schools nationwide. A recent study found that Playworks results in less bullying, feeling safe at school, vigorous activity, and enhanced readiness to learn. New Balance associates have been trained by Playworks coaches and actively volunteer in public schools across the country.Learn more about Playworks
Investing in Research, Treatment and Prevention
Boston Children’s received a $7 million gift in January 2011 from the New Balance Foundation to establish the New Balance Foundation Center for Obesity Prevention. This landmark gift—the largest ever for Children's Hospital—is helping to transform the lives of overweight and obese children nationwide with research and programs. The Center addresses the obesity epidemic on multiple fronts, answering key research questions, collecting outcome data and devising weight-control strategies that serve low-income children and families. To halt the onset of health threats like cardiovascular disease and diabetes, the Center’s comprehensive services aim
to help kids – from toddlers to teens – reach and maintain a healthy weight by encouraging healthy food, lifestyle and exercise habits, and by supporting research-tested, successful weight-loss approaches.
The Center is directed by David Ludwig, MD, PhD, a pioneering scientist and obesity warrior in the public health campaign to tackle children's overweight issues. The Center convenes regularly to ensure that important research findings and successful practices reach a national and international audience.Learn more about the Obesity Prevention Center
Through sponsorship and cooperative marketing, we help deserving organizations big and small raise awareness and funds for their causes.
Since 1989, New Balance has worked with Susan G. Komenfor the Cure® in the fight to eradicate breast cancer
From January 1, 2013 through December 31, 2014, New Balance shall contribute 5% of the MSRP of each product sold from New Balance’s Lace Up for the Cure® Collection to Susan G. Komen®, with a guaranteed minimum donation of $500,000 each year in support of
their mission of finding a cure for breast cancer. For more information, please visit www.komen.org.
In 2013, we donated $1.75M to Susan G. Komen from sales of the Lace Up for the Cure® Collection.Learn more about Lace Up for the Cure®
In 2014, New Balance, Inc. and the New Balance Foundationare launching NB SparkStart – a global initiative to improve the health, well-being and self-esteem of children through movement.
Whether it’s a love for jumping, running, soccer, or riding a bike, we believe that children who find their spark – how they love to move – stay active for a lifetime. Through grants, global volunteerism, associate engagement, NB athlete involvement, product donations, retail events and consumer engagement, NB SparkStart will inspire children around the world to discover and nurture their movement spark.Learn more about NB SparkStart
New Balance cultivates a culture of giving and volunteering among our associates. Through our Community Connection Volunteer Program, we provide opportunities for associates to volunteer in their communities during and outside of work hours. New Balance also offers a number of “Give Back” benefit programs to support associates’ personal causes.
Our associate volunteer and “Give Back” programs encouragea culture of giving back and support associates’ personal causes.
To support causes and organizations that associates care about, we’re also proud to offer the GiveBack Benefits of Personal Volunteer Time, Corporate Match and Dollars for Doers.
PERSONAL VOLUNTEER TIME: Personal Volunteer Time allows full- and part-time associates with a strong personal connection to another nonprofit paid time for a personal volunteer activity of their choice outside of work.
DOLLARS-FOR-DOERS allows associates who volunteer on their own time to earn a cash donation to the organization. The more time spent volunteering, the greater the donation provided by New Balance.
CORPORATE MATCH doubles associates’ charitable donations to organizations and causes. Each associate is entitled to $500 worth of matching funds annually.
HOLIDAY AND CHARITY DRIVES help meet local needs in any community where associates wish to organize a fundraising event. These have included clothing, shoe, food, toy and sports equipment drives for local children’s organizations, bake sales, and more.
New Balance’s bike share system launched in July 2011in collaboration with the city of Boston.
With 140 stations and more than 1300 bikes around the metro Boston area, New Balance Hubway is a program under former Boston Mayor Thomas M. Menino's nationally recognized Boston Bikes initiatives to make Boston one of the world's premiere cycling cities.
Hubway includes a state-of-the-art, third generation, solar powered automated system to track usage. New Balance is proud to work with the City of Boston to help promote physical fitness and alternative transportation.Learn more about Hubway