Lifestyle

Jurjen Semeijn goes out of the box

Jurjen Semeijn goes out of the box

For a project entitled 'Out of the Box', Amsterdam-based designer Jurjen Semeijn has created a series of replica paper shoes made solely from the boxes in which the originals came. Among his subjects: The New Balance 574 shown here.

 

Behind New Balance 365

There is a certain symmetry to the Stockholm studio in which a motley collection of set designers, prop builders and actors have gathered - wall-to-wall grey interior balanced with the grey exterior of the Swedish winter sky. Inside, a team assembled by New Balance and Mother, including film director Jesper Koothoofd are occupied with what will eventually become a rather unique alarm clock. An alarm clock might well be helpful here, as daylight is in short supply (literally) while the days are long for a crew tasked with completing eighty-eight short films, each exploring the idea of balance in support of a different New Balance silhouette to be introduced as part of the Spring 2010 Collection.

 

New Balance 365


Enjoy a little dose of balance every day.

Filed under Sneaker People, Culture
 

Love is on the ground.

It’s not a kick in the heart, it’s kicks from the heart. Click for a little ambiance and read on. The New Balance Valentine’s Day Sneaker–a white 460 with red accents–has a heart on the tongue and a translucent rubber outsole over a heart pattern. Available now, but, only for the ladies, (read with a Barry White-like bass). Sorry fellas. At least you know what to get your sneaker loving love interest.

Filed under Shoes
 
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