We’re proud to be the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA.
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Choose Your Style.
Make them the way you want.
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We crafted our first pair of 574s in 1988. Today, the 574 defines New Balance street style. Make this classic your own.make a 574
“Spending time with my family (which includes these two little ladies) is the #bestgiftever. My custom 574s match them!”
– Team NB athlete Emma Coburn
The 993 made the leap from a running shoe to lifestyle throwback. Now you can take it even further with colors and materials you want with the Custom 993.make a 993
The 990v1 sets the standard for quality craftsmanship and athletic style. Individualize this icon with the colors and materials that show off your unique style.make a Men's 990v1
Keep your feet warm and your style cool with premium weather-resistant suede in dark military green, here for a limited time.Make Yours