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You Make it. We’ll Craft it in the U.S.A.

On Your Feet in as fast as 2 days*

In 2013, 1 out of every 4 pairs of shoes we sold in the USA was made or assembled here. Where the domestic value is at least 70%, we label our shoes "Made in the USA."

*Must order by 4 pm EST and choose UPS Express Shipping at checkout

Choose It.

Choose Your Style.

Design It.

Make them the way you want.

Share It.

Share how you want to wear them:

 
 

Custom

574

Make a 574 Explore

Custom

993

Make a 993 Explore

Men's Custom

990v1

Make a 990v1 Explore

Custom

574

ALWAYS CLASSIC. ALWAYS IN STYLE.

We crafted our first pair of 574s in 1988. Today, the 574 defines New Balance street style. Make this classic your own.

make a 574
UNIQUE & LIMITED
NB Custom 574
more Color for your style

While they last: Make your NB Custom 574 with your choice of 3 colored soles.

Start Designing
NB CUSTOM LTD EDITION
MAKE YOURS WITH WASHED PREMIUM DENIM

Design your new favorite pair with authentic U.S. denim. While supplies last.

MAKE YOURS
NB Custom Ltd Edition
Make yours with raw premium denim

Create your own American original with our limited supply of dark blue denim.

MAKE YOURS

Custom

993

PERFORMANCE MEETS LIFESTYLE

The 993 made the leap from a running shoe to lifestyle throwback. Now you can take it even further with colors and materials you want with the Custom 993.

make a 993

Men's Custom

990v1

AN ICON RETURNS

The 990v1 sets the standard for quality craftsmanship and athletic style. Individualize this icon with the colors and materials that show off your unique style.

make a Men's 990v1
UNIQUE & LIMITED
NB Custom Ltd. Edition
Make yours with raw premium denim

Create your own American original with our limited supply of dark blue denim.

MAKE YOURS
NB CUSTOM LTD. EDITION
MAKE YOURS WITH WASHED PREMIUM DENIM

Design your new favorite pair with authentic U.S. denim. While supplies last.

MAKE YOURS

See NB Custom go from
design to made for you.

What's Trending in NB Custom

Check out our favorite customer creations. Want to make the list? Tag your Custom 574, 990v1 and 993 with #NBcustom and your design could be featured here.

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