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The first & only
custom Athletic
Shoe in 2 days

We craft them in the USA.
You show them off to your friends.

We’re proud to be the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA.

*Must order by 4 pm EST and choose UPS Express Shipping at checkout.

You Make It. We’ll craft it in the U.S.A.

On Your Feet within 8 days

We’re proud to be the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA.

Choose It.

Choose Your Style.

Design It.

Make them the way you want.

Share It.

Share how you want to wear them:

 
 

Custom

574

Make a 574 Explore

Custom

993

Make a 993 Explore

Men's Custom

990v1

Make a 990v1 Explore

Custom

574

ALWAYS CLASSIC. ALWAYS IN STYLE.

We crafted our first pair of 574s in 1988. Today, the 574 defines New Balance street style. Make this classic your own.

make a 574
Team NB Custom
What world
champions wear

You may not be able to keep up with Jenny on the track, but you can catch her look with the Jenny Simpson NB Custom 574.

Make Yours Like Hers

Custom

993

PERFORMANCE MEETS LIFESTYLE

The 993 made the leap from a running shoe to lifestyle throwback. Now you can take it even further with colors and materials you want with the Custom 993.

make a 993

Men's Custom

990v1

AN ICON RETURNS

The 990v1 sets the standard for quality craftsmanship and athletic style. Individualize this icon with the colors and materials that show off your unique style.

make a Men's 990v1
UNIQUE & LIMITED

See NB Custom go from
design to made for you.

What's Trending in NB Custom

Check out our favorite customer creations. Want to make the list? Tag your Custom 574, 990v1 and 993 with #NBcustom and your design could be featured here.

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