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You Make It. We’ll craft it in the U.S.A.

On Your Feet within 8 days

In 2013, 1 out of every 4 pairs of shoes we sold in the USA was made or assembled here. Where the domestic value is at least 70%, we label our shoes "Made in the USA."

Choose It.

Choose Your Style.

Design It.

Make them the way you want.

Share It.

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574

ALWAYS CLASSIC. ALWAYS IN STYLE.

We crafted our first pair of 574s in 1988. Today, the 574 defines New Balance street style. Make this classic your own.

make a 574

993

PERFORMANCE MEETS LIFESTYLE

The 993 made the leap from a running shoe to lifestyle throwback. Now you can take it even further with colors and materials you want with the Custom 993.

make a 993

990

AN ICON RETURNS

The iconic 990v1 set the standard for quality craftsmanship in the 80s and raised the bar for athletic style. Now it’s back and ready for you to make it yours.

make a 990

See NB Custom go from
design to made for you.

What's Trending in NB Custom

Check out our favorite customer creations. Want to make the list? Tag your Custom 574, 990v1 and 993 with #NBcustom and your design could be featured here.

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