it's on.

Introducing a new platform designed to help enhance athlete performance with products built on the belief that competition is the ultimate training program.

take a number.

Performance Driven by Data
Bring out your competitive nature and take performance to the next level with innovative tools that help you push yourself like never before.

Wearable Tech
Track your progress and see how you stack up against the competition with tools developed from our partnerships with Intel and Android Wear, including a sports watch.

Athlete Communities
Find motivation from other athletes and compare your numbers with supportive running communities via Strava.

Customized Products
Tap into the future of running innovation, including customized 3D printed insoles.

it was called the space race.

A race. To space. Two opponents freaking each other out with ever-better performances to get somewhere neither had been before. This is why the New Balance Digital Sport Platform will Always Be In Beta. One breakthrough isn’t enough anymore. Improving modern athletes requires a pipeline of epiphanies supplied by a consortium of free thinkers. And with partners like Android Wear™, Intel, Strava and Zepp, there’s no telling what finish line we’ll send you hurtling through.


read the press release here.


Android Wear, Google, and other marks are trademarks of Google Inc.

Requires a phone running Android 4.3+ or iOS 8.2+. Supported features may vary between platforms. Visit on your Android phone or iPhone® to see if it’s compatible.

The next evolution in athletic performance

Competition is in your DNA. It’s why you’re at the top of the food chain. Keep evolving and working toward that better version of you with innovative digital solutions from New Balance. Read More
Monitor today and set goals for tomorrow with wearable technologies and an all-new sports watch from New Balance (Coming: Holiday 2016). Harness the motivating power of athlete communities. Access products customized to you. NB Digital Sports solutions from New Balance give you an unfair advantage in your pursuit of continual improvement.