By: Christine Dailey
Posted on January 26, 2015
The limited edition Kate Spade Saturday collab has arrived, bringing you the perfect easygoing weekend shoe for all of your adventures from brunch to the gym. With playful graphics and signature Kate Spade Saturday colors, our latest WX711 and WX811 are ready for both workouts and weekend fun. With so much buzz around this unique collab, we sat down with New Balance's Creative Design Manager, Sarah Stammen, who designed the shoe, as well as Sarah Kopriva, Strategic Business Unit Manager for Women’s Fitness Footwear, to talk about the design inspiration, process and how to style them in and out of the gym.
Tell us about the specific Kate Spade Saturday design cues on the shoes?
The design cues on the shoes include the Kate Spade Saturday logo on the tongue label and insert, and their XXXXXXO logo on the heel webbing. The XXXXXXO logo symbolizes the 7 days of the week, with the “O” being representative of Saturday—the BEST day! We wanted all of the branding to feel special, so they’re 3-D screen printed super high-gloss ink. The prints and colors are also direct matches to the KSS apparel and accessories colors and graphics.
Was there design inspiration that influenced the look of the shoe?
Our inspiration was really to highlight the “best of” from each brand. For Kate Spade Saturday the excitement came in the form of color and graphics, for New Balance it’s the beautiful design, comfort and performance of the shoes.
Did New Balance and Kate Spade Saturday designers join forces for the collab?
It was fantastic working with Kate Spade Saturday, they supplied their color palette, graphics and a few inspiration images. Our team took that information and provided multiple options. We vetted them out as a team so what you see as the final product is a true cooperative effort!
How do you envision women wearing these shoes?
Both inside and outside of the gym! These shoes appeal to the active and fit New Balance consumer as well as the fashion-conscious Kate Spade Saturday consumer who also leads an active lifestyle. These shoes can easily be worn in the gym with your favorite workout gear, or with casual street-wear on the perfect Saturday.
How do you hope the shoes make women feel?
We hope these shoes make women feel athletic, empowered, happy, independent and stylish.
What makes this collab unique?
Athletic footwear and apparel has made a huge comeback in the fashion world over the past few seasons, which has raised women’s expectations for style in both lifestyle and performance athletic footwear as well as created a great opportunity for fitness-fashion collaborations. Kate Spade Saturday’s innovative and playful styling, combined with the comfort and performance women expect from New Balance, speaks to this demand and is delivering on exactly what both brands’ consumers are craving right now.
Click here to start your weekend early by ordering a pair today! Shoes are also available in the following NB stores in the US: NYC, Boston, New Canaan (CT), Long Island (NY), Washington, D.C., Miami, Seattle (Bellevue, WA), Chicago (Oakbrook, IL), Merrillville (IN), Cardiff by Sea (CA).
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