New Balance Will Clear the Charles River Pathways for Runners in 2010

New Englanders know that wintertime running conditions can be less than ideal. With every nor’easter that hits, the motivation to get out and run is dampened just a little bit more. In light of the fact that winter is a prime time to kick off resolutions and marathon training, New Balance has announced a partnership with the Massachusetts Department of Conservation and Recreation. Starting with the next storm and for the rest of the winter, NB will sponsor snow removal on the bike path along all 17 miles of the Charles River in Boston.

With this new program, our Guide to Winter Running and performance gear to help you stay warm, we’re working to remove any excuses you have to keeping up the training this winter. Anything we can do to keep you moving.

Read more.

Photo Above: NB CEO Rob DeMartini joins DCR Commissioner Rick Sullivan and Newbie, the NB Mascot, to officially kick off the new partnership on Tuesday, December 22nd.