Back to Press Releases

Cycle for Survival Announces New Balance As Official Apparel Sponsor For 2015 Rides

January 29, 2015


Cycle for Survival, the national movement to beat rare cancers, announced a new sponsorship from New Balance for the Cycle for Survival indoor cycling rides in 2015. New Balance, a leading global athletic company, will provide all apparel, including participant T-shirts, instructor uniforms and special fundraising incentives including performance athletic apparel for the annual events. Cycle for Survival is thrilled to welcome New Balance as its official apparel sponsor for 2015, and is grateful for the company's generosity and support.

See end of release for a preview of New Balance's Cycle for Survival apparel that will be distributed at the rides in February and March. For more information about Cycle for Survival and a list of upcoming events, visit

New Balance associates will ride at the New York City and Boston events, joining more than 20,000 other riders who are expected to participate in the 2015 events in 13 cities across the country. Cycle for Survival is the fastest-growing athletic fundraiser in the U.S.* Together with the movement's founding partner, Equinox, more than $60 million has been raised since 2007. 100 percent of every dollar raised funds rare cancer research studies and clinical trials led by Memorial Sloan Kettering Cancer Center, the nation's No. 1 cancer care hospital**, which owns and operates Cycle for Survival.

*Source: Peer-to-Peer Professional Forum, 2013 Peer-to-Peer Fundraising Top 30 Ranked by Gross Revenue

** Memorial Sloan Kettering was named the number one hospital for cancer care in the nation by U.S. News & World Report


Robert DeMartini, CEO, New Balance:"As a global athletic brand committed to health and fitness, New Balance is proud to announce its support for Cycle for Survival and the fight to beat rare cancers. Through this sponsorship, we hope to further excite and engage ride participants in supporting Memorial Sloan Kettering's efforts to find new treatments for people battling cancer."

Craig B. Thompson, President and CEO of Memorial Sloan Kettering Cancer Center: "Memorial Sloan Kettering is delighted to welcome New Balance, a globally renowned brand, as Cycle for Survival's first-ever official apparel sponsor. The support we receive from leading sponsors like New Balance, and from our founding partner, Equinox, allows us to guarantee that 100 percent of all funds raised by Cycle for Survival participants go directly to research targeting rare cancers."


About Cycle for Survival
Join the Battle. Cycle for Survival is the national movement to beat rare cancers. About half of all cancer patients are fighting a rare cancer, and they often face limited or no treatment options. Since 2007, Cycle for Survival has raised more than $60 million through its signature indoor team cycling events across the U.S. to help fund pioneering rare cancer research led by Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival. Together with the movement's founding partner, Equinox, Cycle for Survival has supported innovative clinical trials, research studies, and major research initiatives. 100 percent of every donation funds rare cancer research.

About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales.. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more New Balance, please visit


Carrie Garfield, New Balance, 617-783-6710,

Kate Murphy

Related Link