New Balance Joins Prestigious Roster of Head Of The Charles® Regatta Sponsors
Boston-based athletic shoe company to sell exclusive regatta-branded apparel during the world's largest rowing competition, October 19-20
October 9 2013
Cambridge, MA -
The Head of the Charles Regatta announced today that global athletic leader New Balance has signed on as the Official Athletic Footwear and Apparel partner of the 49th Head of the Charles Regatta® presented by BNY Mellon, held annually on the Charles River between Boston and Cambridge, Mass.
The Boston-based company, known for its commitment to product performance, quality and American manufacturing, will sell exclusive Regatta co-branded apparel in its exhibition tent during the October 19-20 race weekend, including limited edition men's and women's t-shirts, jackets, and performance wear.
"New Balance is proud to partner with the Head Of The Charles Regatta, a great New England sports tradition," says Hilary Keates, director of global marketing and brand management for New Balance. "New Balance has strong roots in the Boston area and we are thrilled to be part of this year's event."
One of the world's pre-eminent rowing competitions, the 2013 Head Of The Charles Regatta features a variety of races for rowers of all skill levels and ages. This year's free, public races are expected to draw 10,000 competitors – including national, international and Olympic athletes – along with more than 400,000 spectators.
BNY Mellon has signed on as the Regatta's presenting sponsor for the next five years, and Sierra Nevada recently announced its new role as the official beer of the Regatta. Major sponsors returning this year include Sperry Top-Sider and Brooks Brothers, which will once again offer apparel at the Rowing and Fitness Expo near the Regatta's finish line. EMC Corp., the Lenox Hotel, Gentle Giant and Lufthansa are also returning sponsors supporting the 2013 event. Mini Cooper will also return as the event's Official Car.
"We're building on a tremendously successful 2012 Regatta, which set records for participation and spectators," said Frederick Schoch, Executive Director of the Regatta. "The Head of the Charles' enduring popularity is evidenced by the many sponsors returning to support the event this year, as well as new supporters coming aboard. It's going to be a very exciting weekend, and we're very pleased to have so many great partners embrace our Boston tradition and the sport of rowing."
Other new sponsors for 2013 include Celebrity Cruises (presenting sponsor of the Eliot Bridge Enclosure), which will stage a 10-foot Adirondack chair for photos, and Connect-A-Dock, helping to provide a new 120-foot launch dock for the Regatta. New sponsor Shell Gasoline will also be on site, handing out rewards cards, Ruth's Chris Steak House will provide catering for the Director's Tent, and West Bridge Restaurant will cater for the Eliot Bridge Enclosure, as well as a retail stand on Hospitality Row. Other new patrons include The Boston Business Journal, ThinkThin and MorningStar Farms.
Returning Regatta patron sponsors include: Mohegan Sun, LifeProof, CBS Radio, Core Power, Towerstream, Flatbread Company, Teddie Peanut Butter, Hudson Boat Works, Concept2, Boston Burger Co, Tory Row, Cambridge 1 and AMI Graphics.
The Head Of The Charles Regatta is free, open to the public and presents a variety of races for local and international rowers of all skill levels, ages 14 to 85. The exhilarating spectator event also offers plenty of family-friendly activities, including a Rowing and Fitness Expo and food vendors serving hearty New England fare. The challenging race course, lined with enthusiastic fans, begins at Boston University's DeWolfe Boathouse and ends at Artesani Park in Brighton.
For more information, visit the Head of the Charles Regatta at hocr.org
ABOUT THE HEAD OF THE CHARLES® REGATTA
In its 49th year, the Head Of The Charles Regatta is the world's largest two-day regatta, attracting more than 9,000 rowers and 400,000 spectators to the banks of the Charles River. Racing takes place on Saturday, October 19 and Sunday, October 20, between the hours of 8:00 a.m. and 5:00 p.m. The Regatta attracts youth, collegiate, masters, international, world champion and Olympic athletes competing in 61 events. Follow the HOCR on Facebook and Twitter.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2012 reported worldwide sales of $2.39 billion. To learn more about how New Balance Makes Excellent Happen, please visit https://www.newbalance.com.
Casey Ford, Elevate Communications, email@example.com, 617-861-3657