press releases

Back to Press Releases

NEW BALANCE LAUNCHES SECOND ANNUAL GAME CHANGER AWARD CONTEST

May 19, 2014

BOSTON, MA -

Global athletic leader New Balance announced today the call for entry to the second annual Game Changer Award Contest, a scholarship program to recognize student athletes who bring a unique level of excellence to their game and their community. One winner will receive a $10,000 college scholarship as well as $2,500 in New Balance product for a charity or community organization of their choice.

To enter the contest, student athletes 15 years of age or older are invited to submit a written essay detailing his or her efforts to change the game on and off the field, including specific examples of personal involvement on their team and in their community. Four finalists will be selected by New Balance with the help of team NB athletes Nick Swisher, CJ Wilson, and Dustin Pedroia. The finalists will then be asked to document their accomplishments with a video camera. Each video will be available on the Game Changer Award Contest page at www.NBGCAward.com, where the public will be encouraged to vote for the athlete who best exemplifies how they change the game on and off the field.

The winner will be announced at the New Balance Area Code Games on August 7, 2014 in Long Beach, CA, a tournament for the top players from across the country.

New Balance has set out to change the game of baseball by sponsoring only those athletes who share our philosophy that doing good off the field is just as important as doing well on the field. "We are proud to associate our brand with athletes who share our values, believe in our brand, and are committed to giving back to their communities," says Mark Cavanaugh, general manager of sports marketing for New Balance. "New Balance values strength of character as much as we value accolades on the field."

The inaugural Game Changer Award Contest winner, Marco Burgarello of Sandra Day O'Connor HS in Phoenix, AZ, recently committed to play at the Division 1 level at the College of Holy Cross with the assistance of the Game Changer scholarship.

Game Changer Awards Timeline

  • May 17-June 22: Entries accepted via www.NBGCAward.com
  • June 25 (on or around): Four finalists notified
  • July 21: Public voting begins on four finalist videos on www.NBGCAward.com
  • August 5: Last day to vote
  • August 7: Winner announced at Area Code Games

This season, more than 500 professional baseball players are wearing New Balance on the field, including Miguel Cabrera, Evan Longoria, Ryan Howard, Mike Napoli, Yadier Molina, Curtis Granderson, and J.J. Hardy.

For more information, visit www.NBGCAward.com, follow @NB_Baseball on Twitter and like New Balance Baseball on Facebook.

About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S.; in 2013, 1 out of every 4 pairs of shoes we sold in the U.S. was made or assembled here. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.

About Area Code Baseball
The Area Code Baseball Games were created in 1987 in Lodi, Calif. by Bob Williams and the Northern California Major League Scouts. The goal was to bring together the best high school underclassman baseball players from geographical areas based on telephone area codes. Nearly 3,000 players compete nationwide for a chance to participate in the final Area Code Baseball games, the premiere search for the nation’s top baseball players. More than 500 Major League players have participated in Area Code Baseball. The Area Code Baseball Games will take place for the 28th year in 2014 and will run from August 4-9 at Long Beach (Calif.) Blair Field. Approximately 225 of the most coveted high school-aged players in the country will play in games using wooden bats.