New Balance signs all-stars Longoria, Howard, Moore, Napoli and Segura;
Grows Roster of Team NB Baseball Athletes to more than 500
March 31, 2014
BOSTON, MA -
Global athletic leader New Balance announced today the signing of all-star baseball athletes Evan Longoria, Ryan Howard, Matt Moore, Mike Napoli, and Jean Segura, as well as the re-signing of all-stars C.J. Wilson, Yadier Molina, Curtis Granderson, and J.J. Hardy, to multi-year endorsement contracts. New Balance will be the official on-field footwear and off-field athletic footwear and apparel provider for these athletes.
In 2014, more than 500 professional baseball players, including Minor League athletes, will wear New Balance footwear on-field, including all-stars/MVPs Miguel Cabrera and Dustin Pedroia, all-star Jose Bautista and Nick Swisher, and Cy Young Award Winner R.A. Dickey.
“I always knew New Balance made great running shoes, then when I tried on a pair of their baseball cleats I was blown away at how comfortable they were, I did not want to take them off,” said Evan Longoria, third baseman. “In addition to making a high-quality product, I really like that New Balance is so committed to giving back to their communities; it’s completely aligned with my own work supporting cancer patients and animal shelters in the Tampa area.”
"New Balance continues to focus on providing innovative, high performance baseball cleats with unrivalled comfort. Athletes are joining our brand because of the great things they’re hearing from teammates and other players about our products and our brand philosophy,” said Mark Cavanaugh, general manager of sports marketing at New Balance. "In addition to offering elite products that address baseball players’ unique needs, New Balance remains committed to working with our Team NB athletes to support their charitable endeavors off the field. In 2014, all NB baseball athletes will commit to work with New Balance to give back to charities or their local communities."
New Balance has set out to change the game of baseball and sports marketing by sponsoring athletes who share the brand’s philosophy that doing good is just as important as doing well. “We are proud to associate our brand with athletes who share our values, believe in our brand, and are committed to giving back to their communities,” said Cavanaugh. “New Balance values strength of character as much as we value accolades on the field.”
In 2014, New Balance baseball athletes will be wearing either the new 4040v2 or the MB3000 cleat on the field. The 4040v2 is a lightweight, low-profile cleat that allows the player to move comfortably and quickly around the bases. The 4040v2 utilizes performance running technologies to provide athletes with superior, lightweight comfort and fit on the field. It features a cushioned midsole designed to reduce spike pressure on the foot as compared to a more traditional cleat. The 4040v2 is available in a mid-cut (MSRP $100) and a low-cut (MSRP $100).
For more information, visit www.newbalance.com/baseball, follow @NB_Baseball on Twitter and like New Balance Baseball on Facebook.
About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S.; in 2013, 1 out of every 4 pairs of shoes we sold in the U.S. was made or assembled here. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2012 reported worldwide sales of $2.39 billion. To learn more about how New Balance Makes Excellent Happen, please visit www.newbalance.com.