New Balance Premieres "Unlaced" Video Series; Introduces 3000v2 Cleat
September 22, 2014
BOSTON, MA -
In its continuing mission to change the game of baseball by showcasing the person behind the athlete, global athletic leader New Balance today launched a new "behind the scenes" video series to inspire young athletes by showing how some of the best players in the game got to where they are today, and what keeps them on top.
The 12-part series features Team New Balance baseball athletes Evan Longoria, Jose Bautista, Scott Kazmir, and CJ Wilson. Each player is profiled in three videos that offer an intimate look at their background, training, off-field interests, charity work, and what keeps them humble amid the celebrity and scrutiny that comes with success. The series kicks off today with the first two videos highlighting Evan Longoria, and will continue throughout the off-season with a new video every two weeks. All videos will be available at NBUnlaced.com and newbalance.com/unlaced.
"Our work with athletes at the top of their game is always inspiring and educational, and we wanted to find a way to share that experience with the young athletes who look to these players as role models," said Mark Cavanaugh, general manager of sports marketing for New Balance. "The athletes chosen for these videos were eager to share more about themselves and to demonstrate that success is so much more than just athletic ability – it involves an incredible amount of hard work, dedication, support, and humility. We are incredibly proud to work with these players and hope their drive to change the game of baseball will motivate other young athletes to follow in their footsteps."
As the regular baseball season comes to a close, some New Balance baseball athletes will head into the postseason sporting an updated version of the popular 3000 cleat, the 3000v2, featuring the first dual density midsole in baseball. The two layers of the midsole will have athletes questioning whether they are wearing cleats at all. Revlite RC foam runs the length of the foot bed, providing excellent responsiveness against spike pressure, and traditional Revlite foam gives extra cushioning under the heel. With more mesh on the cleat’s no-sew Fantom Fit upper, the 3000v2 gives the athlete the lightweight feel of a running shoe on spikes. A highly polished outsole plate provides a more consistent traction platform, and is easier to clean after each game. The 3000v2 will be available October 1 at newbalance.com for $90.00.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S.; in 2013, 1 out of every 4 pairs of shoes we sold in the U.S. was made or assembled here. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about how New Balance Makes Excellent Happen, please visit www.newbalance.com.