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62nd Cornerstone Hula Bowl To Be Presented By New Balance

January 11th 2008

Ko Olina, Hawaii -

The Cornerstone Hula Bowl announced today that New Balance will be the presenting sponsor for the 2008 game on January 12th in Honolulu, Hawaii. The game celebrates its 62nd anniversary in Oahu as one of the nation&rsdqo;s premier College football all star games.

"We are very pleased that New Balance has joined us to present this year's game," said Nick Logan, owner of the Cornerstone Hula Bowl. "We are excited to partner with a company that shares our values for quality athletic products. We have been overwhelmed with the service levels that New Balance has set in outfitting this year's players and coaches. Their attention to detail has been world-class."

New Balance will provide the game jerseys, footwear, as well as practice and travel apparel for the invited players and coaches throughout the Hula Bowl week. The teams will be lead by Ron Zook - University of Illinois, Jeff Jagodzinski - Boston College, Mike Riley - Oregon State, and Mike Sanford- UNLV. Each of these head coaches will be joined by assistant coaches from their staffs as they prepare their all star squads for the game on Saturday.

"New Balance is honored to be a part of the legendary college football tradition that is the Cornerstone Hula Bowl" said Jim Mackenzie, Integrated Marketing Associate for New Balance. "We're looking forward to watching the top college players in the country showcase their talents on the field in New Balance performance footwear and apparel."

The Cornerstone Hula Bowl will mark its 62nd anniversary when the ball is kicked off at 1:00 PM HST on Saturday January 12, 2008 at Aloha Stadium, the current home of the NFL Pro Bowl. The game will feature 100 of the nation's top athletes as they work out for NFL and Canadian Football scouts. This year the Cornerstone Hula Bowl will welcome professional scouts from 31 NFL teams and will be nationally broadcast on the Versus Network.

About New Balance:

New Balance, headquartered in Boston, MA, is a privately-held leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, training, basketball, tennis, cleated and kids. New Balance Athletic Shoe, Inc. employs more than 2,800 people around the globe, and in 2006 reported worldwide sales of $1.55 billion. For more information please visit

Contact New Balance:

Amy Vreeland
New Balance

Nick Logan
Cornerstone Hula Bowl