New Balance Named Presenting Sponsor Of Zooma Women's Race Series
April 10th 2008
Washington D.C. -
ZOOMA Women's Race Series, a new national series of women's running events, announced today that New Balance will be the presenting sponsor of the 2008 race series.
New Balance will provide all 2008 ZOOMA race participants with performance apparel and will participate in the ZOOMA post-race parties, encouraging runners and celebrating their accomplishments. This partnership is part of New Balance's new brand campaign ("LOVE/hate. this is the New Balance") that highlights the runner's complex love/hate relationship with running.
"New Balance is eager to work with ZOOMA, an exciting new concept in road races," said Dan Green, integrated marketing at New Balance. "Aligning ourselves with the ZOOMA series enables us to specifically reach out to women in a fun, engaging way and allows us to continue to highlight our innovative performance products."
New Balance manufactures technologically innovative performance products for women, men and children and works diligently to partner with organizations committed to performing services for the betterment of society. ZOOMA Women's Race Series is a new concept in women's health and fitness that inspires women to achieve a challenging fitness goal with more perks and bigger parties than typical co-ed races.
"We are proud to partner with New Balance as a presenting sponsor in 2008," said Brae Blackley, executive director of ZOOMA Women's Race Series. "New Balance offers excellent running footwear and apparel, and the brand shares our passion for inspiring women to lead healthy and active lives."
About ZOOMA Women's Race Series: ZOOMA Women's Race Series is a new concept in running races designed to inspire women to lead healthy lives with more perks and bigger parties. ZOOMA will roll out events in six cities across the U.S. by 2010 beginning with the first event in Annapolis, Maryland on June 1, 2008 and the second event in Atlanta, Georgia on November 16, 2008. ZOOMA participants enjoy a host of free luxuries, including localized online ss_Group training, one-on-one interactive coaching, an unprecedented race day experience, and a unique After-Party Expo complete with shopping, mini spa treatments, wine tastings, free lunch, live music and much more. For more information about ZOOMA Women's Race Series, please visit www.zoomarun.com. CARE, a leading humanitarian aid organization focused on empowering women in developing countries to make permanent social change, is ZOOMA's National Charity Partner. For more information about CARE, please visit www.care.org.
About New Balance:
New Balance, headquartered in Boston, MA, is a privately-held leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, training, basketball, tennis, cleated and kids. New Balance Athletic Shoe, Inc. employs more than 2,800 people around the globe, and in 2006 reported worldwide sales of $1.55 billion. For more information please visit http://www.newbalance.com.
Kristen Sullivan, Corporate Commun, New Balance
Andrea Meier, ZOOMA Women's Race Series