New Balance Celebrates Inaugural National Running Day on June 3
May 28th 2009
Boston, MA -
On Wednesday, June 3, 2009, New Balance, a brand with more than 100 years of heritage in running, will join thousands of runners across the nation to commemorate inaugural National Running Day.
New Balance will highlight National Running Day through content on the brand's website newbalance.com and Facebook fan page. National Running Day will be featured under the Running section with a link to the official website at www.runningday.org. New Balance's Facebook fan page will include links to share with friends, banner highlights, and an "events" listing for National Running Day to encourage runners to share the day with their friends. New Balance will also offer NB-branded "I Ran Today!" buttons/flair for participants to download through the brand's Facebook fan page.
Boston-based New Balance will commemorate National Running Day internally with a 5K fun run along the Charles River for associates led by Team New Balance runners. Associates at each of the brand's New England facilities will receive running logs, an "I Ran Today" sticker, as well as nutrition and training tips.
"We are proud to celebrate National Running Day to showcase our brand's long-time love of running," says Dan Green, New Balance integrated marketing associate, running. "Through our interactive program and associate activities, we are excited to join thousands of runners across America in highlighting the healthy, positive benefits of running."
Earlier this year, the United States running industry announced an unprecedented, unified effort to launch the inaugural National Running Day on Wednesday, June 3, to nationally and locally promote running as a healthy, easy, and accessible form of exercise. Across the country, the day will celebrate the benefits of running as part of a healthy and active lifestyle aimed at combating some of today's most pressing health issues. Find more inaugural National Running Day information at: www.RunningDay.org
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4000 people around the globe, and in 2008 reported worldwide sales of $1.64 billion. For more information please visit http://www.newbalance.com.
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