New Balance Continues Commitment to Susan G. Komen for the Cure®
September 30th 2010
Boston, MA -
New Balance announced today that the company will continue its long-term commitment to breast cancer research, awareness and prevention with a minimum donation of $500,000 to Susan G. Komen for the Cure® from sales of the 2010 Lace Up for the Cure® Collection.
"New Balance is committed to supporting the promise of Komen for the Cure and raising funds through corporate and consumer donations, including those made through purchases of our Lace Up for the Cure® Collection," says Catherine Marquette, cause marketing manager for New Balance. "We believe we can make a significant contribution to breast cancer education and research by promoting physical fitness and healthy lifestyles as a way to reduce the risk of breast cancer."
New Balance will donate 5% of the suggested retail price of sales from the Lace Up for the Cure® Collection with a guaranteed minimum donation of $500,000 to Komen each year through 2012. The Lace Up for the Cure® Collection is available at retail year-round.
On October 1, 2010, New Balance will debut an 8 minute video highlighting the Susan G. Komen 3-Day for the Cure®. The video chronicles the experiences of the "Tough Warrior Princesses," a group of 10 breast cancer survivors, close friends and family from the greater Boston Metropolitan area as they trained and participated in the Boston Komen 3-Day. This video shares the inspiring story of these women and their incredible bond with each other. The full length video will debut tomorrow at www.youtube.com/whatmovesyou and a :90 version will air in New Balance stores across the U.S. during the month of October.
Additionally, New Balance stores will continue last year's successful local fund raising program. Each store will raise funds for their local Komen Affiliate by offering consumers the opportunity to purchase a pink shoe pin-up for a $5 donation. With the donation, each consumer with receive a $10 coupon towards their next purchase of $75 or more.
New Balance has been associated with Susan G. Komen for the Cure® since 1989 and has been a National Series Sponsor of the Race for the Cure® since 1991 – making New Balance the longest running sponsor of the Race series. As a National Series Sponsor, New Balance partners with retailers and Komen for the Cure Affiliates across the country to promote awareness at the local level. In addition, the company sponsors the Komen 3-Day for the Cure, Marathon for the Cure® and Honorary Team New Balance, a group of breast cancer survivors selected from each Komen Race for the Cure. In September and October, the company hangs a giant pink ribbon at their global headquarters in Boston, MA to highlight that month's Massachusetts Race for the Cure® event and October's Breast Cancer Awareness Month. New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4000 people around the globe, and in 2009 reported worldwide sales of $1.65 billion. For more information please visit http://www.newbalance.com.