New Balance Announces Partnership with All-Star Second Baseman Dustin Pedroia
March 31st 2010
Boston, MA -
Global athletic leader New Balance announced today the signing of All-Star second basemen and former League MVP, Dustin Pedroia, to a multi-year endorsement contract. New Balance will be Pedroia's official footwear and off-field apparel provider and will partner with him to support their sponsorship of The Run to Home Base 9K to benefit the Red Sox Foundation and Massachusetts General Hospital Home Base Program.
"I have always been a fan of New Balance shoes for their great fit and comfort," says Pedroia. "They are the last company that still makes shoes in the United States and that really impressed me. It is also important to me to give back to the community so I am excited to join New Balance in support of their sponsorship of the Run to Home Base 9K.
"Dustin is truly an athlete who works hard and consistently performs at the top of his game," says Mark Cavanaugh, General Manager for Team Sports at New Balance. "His relentless drive on the field and his enthusiasm and passion for giving back to community off the field make him a great fit with our company. As a Boston-based company with a history of producing performance baseball product, we are thrilled to be able to watch our brand in action on the diamond in support of our home team."
Pedroia will be wearing a special make-up of the New Balance 1101 baseball spike, including a version in his signature camouflage colors. Dubbed a "running shoe on spikes," the 1101 features high performance running technologies to eliminate spike pressure and give an athlete unparalleled comfort and fit on the diamond.
New Balance is presenting sponsor of The Run to Home Base 9k on May 23, 2010, an inaugural fundraising run through Boston that ends with the once-in-a-lifetime experience of crossing "home base" (plate) at historic Fenway Park. The Run to Home Base 9k will honor veterans and raise funds for the new Red Sox Foundation and Massachusetts General Hospital Home Base Program. The Home Base Program is dedicated to improving the lives of veterans of the Afghanistan and Iraq wars who are suffering from post-traumatic stress disorder (PTSD) and/or traumatic brain injury (TBI.) Please visit www.runtohomebase.org for more information.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4,000 people around the globe, and in 2008 reported worldwide sales of $1.64 billion. For more information please visit www.newbalance.com.