New Balance Signs on as Title Sponsor of Reach the Beach Relay Series
September 2nd 2010
Boston, MA -
Global athletic leader New Balance is proud to announce an official multi-year partnership with the Reach the Beach Relay organization. As part of the partnership New Balance will serve as the title sponsor of the new "Reach the Beach Relay Series," which includes the 12 year-old New Hampshire-based fall relay as well as the new, Massachusetts-based spring relay event that will kick-off this May 2011, traversing from Mount Wachusett to Horseneck Beach State Reservation. 2010 represents New Balance's fourth year sponsoring the Reach the Beach Relay event and the tenth time New Balance has sent associates to compete in the race.
"The Reach the Beach Relay draws people from all over the country to come together for two days, focused on having a great time running," said Daniel Green, integrated marketing associate for New Balance. "It is a unique event in that it engages both novice and veteran runners alike in an experience that is physically challenging and socially rewarding. As a brand founded on running we are thrilled to have the opportunity to bring such a positive experience to even more runners two times a year with the new Reach the Beach Relay Series."
In addition to adding another RTB event to its sponsorship calendar, New Balance has enhanced its presence at the upcoming fall 2010 Reach the Beach Relay event to include more corporate participants and additional activation efforts. The company will send a total of 7 teams to participate in the race, including 3 teams of New Balance corporate associates, 1 team of New Balance Boston track club members, and 1 International team from Germany, composed of NB Germany associates, retailers, and media. The final two teams are composed of key New Balance running specialty retail partners including Fleet Feet, Naperville Running Company, Start Line, The Running Place, Running Zone, and Performance Running Outfitters. Each New Balance van will be adorned with corporate branding and offer race participants a unique way to engage with the brand.
For the 2010 fall race New Balance will host an expanded "New Balance Tent Village" at Bear Brook State Park, offer a robust assortment of official RTB race merchandise, and have a booth at the race start and finish showcasing their Fall 2010 gear.
"The relationship between the Reach the Beach Relay organization and New Balance has been a strong collaboration born of mutual passion for the running community and a shared desire to create an exceptional race experience for participants," said Rich Mazzola, Reach the Beach co-race director and founder. "We are thrilled to partner with them for the new Reach the Beach Relay Series and be able to reach even more runners with their innovative products."
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4000 people around the globe, and in 2009 reported worldwide sales of $1.65 billion. For more information please visit http://www.newbalance.com
About RTB Relay, Inc.
RTB Relay, Inc. was founded in 1999 by multi-sport athletes Mike Dionne and Rich Mazzola. RTB Relay is a company with a social conscience promoting the highest quality races which embrace the host communities, leave the smallest environmental impact and benefit all involved. For more information please visit http://www.rtbrelay.com