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Heidi Klum for New Balance Shoes and Apparel Featured on Tonight's Project Runway

August 25th 2011

Heidi Klum for New Balance Shoes and Apparel Featured on Tonight's Project Runway, Available Now, Exclusively on Amazon

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Supermodel, designer and fashion powerhouse Heidi Klum, together with New Balance and Amazon.com, announced that beginning tomorrow, winning styles of the Heidi Klum for New Balance (HKNB) shoe and apparel collections, featured on tonight's episode of Project Runway, will be available for pre-order exclusively at www.amazon.com/HKNB.

In the August 25 episode of Project Runway Season 9, Project Runway designers met Heidi Klum and Tim Gunn at the New Balance Track & Field Center and were challenged to create apparel to wear with a new Heidi Klum for New Balance lifestyle shoe, available in two colors and sold exclusively on Amazon. The winning apparel styles featured during the episode will be available for pre-order beginning August 26. The shoes featured during the episode are now available at www.amazon.com/HKNB.

"I love a fashion sneaker that doesn't look like it belongs in the gym, which was the inspiration for my new Heidi Klum for New Balance sneakers and my Project Runway challenge this season," said Klum. "We gave the designers a chance to stretch their legs on the track a bit in my HKNB sneakers, which was definitely a change from their normal day! The designers created some really fun pieces to go with the sneakers. I love the winning looks we chose and am excited to be able to offer them as part of my Heidi Klum for New Balance collection on Amazon."

"We are thrilled to partner with Heidi and Project Runway to showcase the creativity and talent of the Project Runway designers through exciting new additions to the innovative and style-forward Heidi Klum for New Balance collection," says Hilary Keates, director of global marketing and brand management at New Balance.

"Our customers will have exclusive access to the new Heidi Klum for New Balance styles created by the talented, up and coming designers on Project Runway," said Cathy Beaudoin, vice president, Clothing, at Amazon. "The Heidi Klum for New Balance line is a collection of easy, go-to pieces for women who are active but want to look pulled together every day. The clothes are incredibly styled with gorgeous fabrics and we think customers will love what the Project Runway designers have added to the line."

Retailing from $32 to $395, the Heidi Klum for New Balance apparel collection includes tunics, knits, woven tops, leggings and outerwear pieces, all created for active women. The Heidi Klum for New Balance lifestyle footwear collection includes three styles in several fashionable color options available from $79.95 to $89.95 with FREE Super Saver Shipping. All Heidi Klum for New Balance apparel items are eligible for FREE Super Saver Shipping on orders over $25, as well as Free Returns.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers, Kindle 3G with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G, Kindle 3G with Special Offers and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Amazon.com, Inc.
Media Hotline, 206-266-7180; www.amazon.com/pr

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our North American footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2010 reported worldwide sales of $1.78 billion. For more information, please visit http://www.newbalance.com.

New Balance; Amy Dow Tel: 617-746-2214; Email: amy.dow@newbalance.com

Full Picture; Kristen Ott Tel: 646-926-5775; Email: kott@fullpic.com