New Balance Announces Partnership with All-Star Nick Swisher
May 3rd 2011
Boston, MA -
Global athletic leader New Balance announced today the signing of all-star right fielder, Nick Swisher, to a multi-year endorsement contract. New Balance will be Swisher's official on-field footwear and on and off-field athletic footwear and apparel provider and will partner with him to sponsor his "Swish's Wishes" charity.
I'm excited for the opportunity to partner with New Balance. Their spikes not only look great, but give me the comfort and support that will help me perform at my best," says Nick Swisher. "I am also proud to partner with a brand that is committed to supporting my charity, 'Swish's Wishes' and other causes that are important to me.
"New Balance is thrilled to partner with Nick, an all-star athlete who is passionate about improving the lives of children," says Mark Cavanaugh, general manager of sports marketing at New Balance. "New Balance shares his dedication to giving back to our local communities and we are eager to support Nick on and off the field.
New Balance will sponsor all "Swish's Wishes" events. The mission of "Swish's Wishes" is to raise funds for children facing threatening life issues and to enrich their lives and lift their spirits by providing comfort, care and support. 100% of the Funds raised are donated to non-profit organizations that can provide help to children who need it most.
This season, Swisher will be wearing a special make-up of the New Balance 1103 baseball spike inspired by Swisher's prized black Camaro. The cleat also features his nickname "Swish" on the tongue and his number "33." Called a "running shoe on spikes," the 1103 offers high performance running technologies to eliminate spike pressure and provide an athlete superior comfort and fit on the field.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4000 associates around the globe, and in 2010 reported worldwide sales of $1.78 billion. For more information, please visit http://www.newbalance.com.