New Balance Announces Partnership with All-Star Andre Ethier
March 24th 2012
Ethier and The Going to Bat Foundation join New Balance on March 24 for product donation to the Camelback High School varsity baseball team
Boston, MA -
Global athletic leader New Balance announced today the signing of All-Star right fielder, Andre Ethier, to a multi-year endorsement contract. New Balance will be Ethier’s official on-field footwear and off-field athletic footwear and apparel provider.
“I’ve heard great things about New Balance from close friends in the game and am excited to be part of a company so committed to their athletes.” says Andre Ethier. “I’m also glad to partner with a brand that is so willing and ready to step right in to help support my work in the Los Angeles community.”
“New Balance is thrilled to partner with Andre, an All-Star athlete who is very active in giving back to the city of Los Angeles,” says Mark Cavanaugh, general manager of sports marketing at New Balance. “New Balance shares his dedication to charitable endeavors and we are eager to support Andre on and off the field.”
To launch the partnership, New Balance will host an event with Ethier at Camelback Ranch on Saturday, March 24, prior to the Dodgers’ Spring Training game. The company will be joined by the “Going to Bat Foundation,” an Orange County, Ca.-based charity dedicated to improving the lives of youth by providing opportunities to play baseball or softball. Founders of the organization, including the 2011 New Balance Community Service Award winner Kieran Lovegrove, will be present as New Balance donates NB 4040 baseball spikes and power tops to members of the local Camelback High School Varsity baseball team. Following the donation, Ethier will participate in a meet and greet with the Camelback High School team, where he will present them with custom New Balance uniforms.
New Balance will also announce its support for Ethier’s efforts in Los Angeles to help raise awareness and funds for the LA Mission and LA Halfway house.
This season, Ethier will be wearing a special make-up of the New Balance 4040 baseball spike. A lightweight, low-profile cleat for the fastest player on the diamond, the MB4040 offers high performance running technologies to eliminate spike pressure and provide an athlete superior comfort and fit on the field. A new spike plate design eliminates 30% of the weight compared to the previous spike plate and a supportive overlay on the upper secures the foot during quick movements on the field. “A comfortable, supportive shoe, like the MB4040, provides a good foundation and allows me to focus on the game and not worry about my feet,” says Ethier.
Ethier is represented by CAA Sports, a division of Creative Artists Agency (CAA), the world’s leading entertainment and sports agency.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2010 reported worldwide sales of $1.78 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.
About The Going to Bat Foundation
Going to Bat Foundation is a 501 (c)(3) non-profit organization focused on improving the lives of our youth by providing the opportunity to participate in baseball or softball as a viable alternative to other destructive options. Conceived in 2009 by three talented high school baseball players, teammates and friends, Going to Bat collects “experienced” and new equipment, and to date has provided hundreds of players from Africa to Alaska the means to compete and enjoy their sport. To learn more about the Going to Bat Foundation, please visit www.GoingtoBat.org