New Balance Announces Partnership with All-Star Hanley Ramirez
April 26th 2012
Ramirez autographed game-worn New Balance cleats to be auctioned off to benefit The Marlins Foundation
Boston, MA -
Global athletic leader New Balance announced today the signing of All-Star Hanley Ramirez to a multi-year endorsement contract. New Balance will be Ramirez’s official on-field footwear and off-field athletic footwear and apparel provider.
“New Balance offers comfortable shoes with great style. These shoes give me an opportunity to win, and I really appreciate that.” says Hanley Ramirez. “I’m also looking forward to working with a brand that will help me achieve my goal to help people in need here and in the Dominican.”
“New Balance is thrilled to partner with Hanley, an All-Star athlete dedicated to giving back to his community and sharing his love of baseball,” says Mark Cavanaugh, general manager of sports marketing at New Balance. “New Balance shares his dedication to charitable endeavors and we are eager to support Hanley in those efforts.”
To launch the partnership, Ramirez will auction off a pair of his custom New Balance cleats worn on opening day, with all proceeds benefitting The Marlins Foundation, an organization committed to improving the lives of youth through education, the arts and baseball, with a special focus on children with special needs. For more information about the auction visit www.marlins.com/auction.
New Balance will also continue to support all of Ramirez’s future charitable efforts during the partnership.
This season, Ramirez will be wearing a special make-up of the New Balance 4040 baseball spike. A lightweight, low-profile cleat for the fastest player on the diamond, the MB4040 offers high performance running technologies to eliminate spike pressure and provide an athlete superior comfort and fit on the field. A new spike plate design eliminates 30% of the weight compared to the previous spike plate and a supportive overlay on the upper secures the foot during quick movements on the field. “The 4040 is light and comfortable, I feel speedy, and they also look good. New Balance has the whole package,” says Ramirez.
For more information visit www.newbalance.com/baseball and follow @NB_Baseball on Twitter.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2011 reported worldwide sales of $2.04 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.
About the Marlins Foundation
The Marlins Foundation supports the charity partners of the Miami Marlins through philanthropy and service. The Foundation is committed to improving the lives of our youth through education, the arts and baseball, with a special focus on children with special needs. The funds raised by the Foundation provide unique experiences for kids in our schools, parks and on the water. The Foundation community partnerships and outreach efforts demonstrate the Marlins' leadership in corporate responsibility and civic engagement.