New Balance Partners With Fashion Designer To Create One-of-a-kind Dress To Raise Awareness For Breast Cancer
September 10th 2012
Boston, MA -
New Balance announced today that they have teamed up with New York City-based fashion designer, Jacqueline Quinn, to create a high-fashion dress using materials from the 860v2 running shoe, a moderate stability running shoe named the Official Running Shoe of the Susan G. Komen Race for the Cure®. The dress features the 860v2 mesh fabric on the bodice and skirt and the “N” logo overlays on the sides of the corset. The dress will be unveiled on September 10th at Strut: The Fashionable Momshow during Fashion Week. Additionally, the dress will be highlighted during Lace Up for the Cure® fashion shows at the New Balance Experience stores (October 3 – Boston, October 11 – New York City). Breast cancer survivors will model looks from the Lace Up for the Cure® Collection.
In 2012, New Balance will donate 5% of the suggested retail price of sales from the Lace Up for the Cure Collection with a guaranteed minimum donation of $500,000 to Komen. The Lace Up for the Cure Collection is available at retail year-round.
“New Balance is committed to supporting the promise of Komen for the Cure and raising funds through corporate and consumer donations, including those made through purchases of our Lace Up for the Cure® Collection,” says Amy Shapiro, cause marketing manager for New Balance. “We believe we can make a significant contribution to breast cancer education and research by promoting physical fitness and healthy lifestyles as a way to reduce the risk of breast cancer.”
Additionally, New Balance stores across the country will continue to support their local communities. For the first time, each store will raise funds for their local Komen Affiliate by offering consumers the opportunity to purchase a pink shoe pin-up for a $5 donation. With each donation, consumers will receive a special in-store discount on a future purchase.
The Lace Up for the Cure Collection is comprised of footwear, apparel and accessories all adorned with the Komen Running Ribbon. The fall 2012 collection features the New Balance 860v2 running shoe and the New Balance 847 walking shoe, a supportive cardio walking shoe and the Official Walking Shoe of the Susan G. Komen 3-Day for the Cure®.
New Balance has been associated with Susan G. Komen for the Cure since 1989, and has been a National Series Sponsor of the Race for the Cure since 1991 – making New Balance the longest running sponsor of the Race series. As a National Series Sponsor, New Balance partners with retailers and Komen for the Cure Affiliates across the country to promote awareness at the local level. In addition, the company sponsors the 3-Day for the Cure, Marathon for the Cure® and Honorary Team New Balance, a group of breast cancer survivors selected from each Komen Race for the Cure. In September and October, the company hangs a giant pink ribbon at their global headquarters in Boston, MA to highlight that month’s Massachusetts Race for the Cure® event and October’s Breast Cancer Awareness Month.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2011 reported worldwide sales of $2.04 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.
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